About Chitrangana
Why so many Indian e-commerce startups fail and what can be done about it
India, which has approximately 658 million Internet users and the largest market for online shopping, should already be the global leader in terms of eCommerce. According to a recent survey done by the International Data Corporation (IDC), India is the world's fastest-growing smartphone market, with an annual growth rate of 19% in 2022 and a total shipment of 37 million devices. In addition, even rural India has witnessed a meteoric rise in mobile Internet commerce. Furthermore, the Government of India's latest proposed eCommerce legislation is tailor-made for start-ups to prosper and effectively dethrone existing behemoths like Amazon, Flipkart, and Reliance.. Despite a recent national economic crisis, India's eCommerce business experienced a modest increase in consumption demand.Despite working with such advantages, most Indian eCommerce start-ups fail to cash in, and inevitably shut shop within six months of their launch. So, why exactly has India failed to position itself as the world’s No. 1 eCommerce player? In this article, we dive into common mistakes made by most start-ups:Lack of readiness: Most start-ups ignore the process of conducing prelaunch training for its staff, while also failing to collect adequate ...
Prediction of Digital e-Rupee Notation
We're thrilled to let you know that our mentor Nitin Lodha's 2018 prediction that the notion of the digital e-rupee will be implemented excites us just as much as the actual implementation does.
25% of the shops in India will sale online by 2022 – Survey by Chitrangana.com
India is now getting used to of eCommerce and digital transactions. A recent study during Covid-19 cries shows, more than one-fourth of the local entrepreneurs are looking the opportunity to sell their products online. These are the mainstream traditional retailer and was not much interested in adopting new sales channel before COVID pandemic.eCommerce Survey July 2020Grocery stores, pharmacy, bakers and vegetable suppliers account for almost half of all traditional retail entrepreneurs in India who are looking to begin an online store. Stores such as jewellers, opticians, toy, cosmetic and clothing stores have relatively shown more interest to build their online store instead of selling our marketplaces due to high expense and margin sharing with leading marketplaces like Amazon and Flipkart.A recent study conducted Chitrangana R&D team during 1st July to 7th July 2020 with 4575 retailers in India; the study reveals that the 5% of store owners are looking to move for eCommerce as quickly the operations get normalise, however, 8.5% are expecting to get their eCommerce stores ready by 2021 and 12.25% stores owner are very sure to join ...
Chitrangana at Oracle OpenWorld 2019 (San Francisco) #OOW19
Come meet Chitrangana's consultant at our booth #1128 and begin your eCommerce success journey.Join us at Oracle OpenWorld 2019 #OOW19 at Moscone Center, San Francisco.Enrich your eCommerce experience with Chitrangana, India's Leading eCommerce Consultancy
