Latest eCommerce, Information Technology, Business Update
The Rise of D2C Brands : Is the Party Over for E-commerce Giants in India?
This article explores a fascinating shift in the Indian e-commerce landscape: the growing popularity of direct-to-consumer (D2C) brands and the potential decline of major marketplaces. Our research at Chitrangana.com indicates that both sellers and customers are expressing dissatisfaction with the current marketplace model, even for platforms known for their customer focus.Marketplaces Stagnate, D2C Brands Surge We've observed a consistent trend: Marketplaces are struggling to achieve significant growth, often hovering ...
AI in the Fast Food Industry: A Futuristic Approach
By Principal Business Advisor, Chitrangana.com - The Leading eCommerce Consultancy of India.The fast food industry is on the brink of a technological revolution, and it's time for businesses to embrace the change. With the integration of Artificial Intelligence (AI), the fast food sector can transform its operations, customer experience, and business models. Here's how AI is set to redefine the fast food industry: Digital Transformation and AI Integration
E-commerce Trends 2024-2027: A Data-Driven Analysis by Chitrangana.com
In this report, we delve into the significant shifts and growth projections within the e-commerce industry, providing a detailed, data-centric overview to guide businesses in their strategic planning.Online Retail's Steady Ascent: 20.1% to 23% by 2027"The transition from brick-and-mortar to digital continues, with online retail purchases expected to rise from 20.1% in 2024 to 23% by 2027," says the Head of Research at Chitrangana.com. This steady increase underscores the imperative for businesses to enhance their e-commerce platforms and digital marketing ...
The Startup Opportunity in Infrastructure
In a world where technology disrupts every conceivable sector, infrastructure stands as a final frontier ripe for innovation. Traditionally seen as a domain of heavy machinery and physical labor, the infrastructure sector is undergoing a pivotal transformation, influenced by the digital revolution. This change signals a vast, untapped market for startups keen on merging technological innovation with the foundational elements of our economy.The Present Challenge Today's infrastructure projects, spanning from highways to bridges and beyond, are often hindered by a web ...
Startup Ideas for the ECommerce and Technology Sectors
Starting a new business can be a challenging but rewarding experience. If you're interested in starting an eCommerce or technology startup, there are several sectors that currently have strong demand. Here are five ideas to consider:Unattended RetailUnattended retail businesses, such as vending machines and automated stores, are convenient and efficient for customers. As more people turn to self-service options, the demand for unattended retail is ...
Digital Ad Spend in India Expected to Reach $21 Billion by 2028
Digital ad spend in India is expected to increase significantly over the next five years, reaching $21 billion by 2028, according to a report by Chitrangana eCommerce Consultants.This represents a compound annual growth rate of 19 to 21%. The report takes into account various forms of digital advertising, including enterprise spends, small and medium-sized business (SMB) spends, influencer marketing, affiliate marketing, and gaming. User-generated content is expected to ...
Holiday Shopping in India: The Impact of Inflation and the Shift to Online Sales in 2022
According to a report from Chitrangana, the way that Indian consumers approached holiday shopping this year was significantly impacted by inflation. Nitin Lodha, Senior eCommerce Advisor for Chitrangana.com and APAC Managing Partner, stated that retailers heavily discounted their products, but consumers diversified their spending to accommodate rising prices and a desire for experiences and festive gatherings post-pandemic.The report found that retail sales increased ...
AI and ML-powered online pharmacy: A startup idea for improving prescription management and order processing
The online pharmacy business opportunity for startup idea is a great way to leverage the power of AI and ML to improve the efficiency and effectiveness of the prescription management and order processing process. By using AI-enabled tools, the online pharmacy can automate many of the tasks involved in managing prescriptions and orders, reducing the turnaround time and improving drug compliance management- Said Senior Advisor Mr Neerja Surya, Chitrangana.comOne of the key benefits of ...
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
The Indian e-commerce market has seen significant growth in recent years, with a number of foreign companies entering the market. However, this growth has not come without controversy, as local traders and trade organizations have raised concerns about the practices of these foreign e-commerce companies.According to the Confederation of All India Traders (CAIT) and other trade organizations, these foreign e-commerce companies are engaging in anti-competitive practices and are monopolizing the market, posing a threat ...
AI in eCommerce Marketing: How can Indian startup can succeed
Artificial intelligence (AI) is becoming an increasingly crucial instrument in the field of eCommerce marketing. AI is assisting organisations in creating more effective marketing efforts and driving better outcomes via its capacity to swiftly analyse massive volumes of data and deliver insights into consumer behaviour.One of the primary advantages of adopting AI in eCommerce marketing is its potential to automate numerous processes that are now done manually. AI-powered marketing automation systems, for ...
6 Digital Marketing Trends for Ecommerce Businesses in 2023
As we approach 2023, it is apparent that the digital world, especially in the ecommerce area, is continually expanding and changing. Businesses that wish to stay competitive in the realm of ecommerce must keep up with the current developments in order to adapt and grow. Here are six digital marketing trends that ecommerce organisations should not overlook in 2023:AI Marketing: Artificial ...
Ecommerce in the Metaverse: How Immersive Advertising is Transforming Online Shopping in India
Immersive advertising, also called metaverse advertising, is becoming more popular, which is changing how ecommerce works. This new type of advertising uses virtual and augmented reality to reach people in a more interesting and personal way and to promote businesses.The latest Chitrangana.com's Report says that in the next seven years, the metaverse will create 13,000 jobs and be worth $900 billion. Six out of ten marketers plan to use the metaverse ...
