About Chitrangana
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
The Indian e-commerce market has seen significant growth in recent years, with a number of foreign companies entering the market. However, this growth has not come without controversy, as local traders and trade organizations have raised concerns about the practices of these foreign e-commerce companies.According to the Confederation of All India Traders (CAIT) and other trade organizations, these foreign e-commerce companies are engaging in anti-competitive practices and are monopolizing the market, posing a threat ...
AI in eCommerce Marketing: How can Indian startup can succeed
Artificial intelligence (AI) is becoming an increasingly crucial instrument in the field of eCommerce marketing. AI is assisting organisations in creating more effective marketing efforts and driving better outcomes via its capacity to swiftly analyse massive volumes of data and deliver insights into consumer behaviour.One of the primary advantages of adopting AI in eCommerce marketing is its potential to automate numerous processes that are now done manually. AI-powered marketing automation systems, for ...
6 Digital Marketing Trends for Ecommerce Businesses in 2023
As we approach 2023, it is apparent that the digital world, especially in the ecommerce area, is continually expanding and changing. Businesses that wish to stay competitive in the realm of ecommerce must keep up with the current developments in order to adapt and grow. Here are six digital marketing trends that ecommerce organisations should not overlook in 2023:AI Marketing: Artificial ...
Ecommerce in the Metaverse: How Immersive Advertising is Transforming Online Shopping in India
Immersive advertising, also called metaverse advertising, is becoming more popular, which is changing how ecommerce works. This new type of advertising uses virtual and augmented reality to reach people in a more interesting and personal way and to promote businesses.The latest Chitrangana.com's Report says that in the next seven years, the metaverse will create 13,000 jobs and be worth $900 billion. Six out of ten marketers plan to use the metaverse ...
