Author Archive

  • Why so many Indian e-commerce startups fail and what can be done about it

    India, which has approximately 658 million Internet users and the largest market for online shopping, should already be the global leader in terms of eCommerce. According to a recent survey done by the International Data Corporation (IDC), India is the world's fastest-growing smartphone market, with an annual growth rate of 19% in 2022 and a total shipment of 37 million devices. In addition, even rural India has witnessed a meteoric rise in mobile Internet commerce. Furthermore, the Government of India's latest proposed eCommerce legislation is tailor-made for start-ups to prosper and effectively dethrone existing behemoths like Amazon, Flipkart, and Reliance.. Despite a recent national economic crisis, India's eCommerce business experienced a modest increase in consumption demand.Despite working with such advantages, most Indian eCommerce start-ups fail to cash in, and inevitably shut shop within six months of their launch. So, why exactly has India failed to position itself as the world’s No. 1 eCommerce player? In this article, we dive into common mistakes made by most start-ups:Lack of readiness: Most start-ups ignore the process of conducing prelaunch training for its staff, while also failing to collect adequate ...

    Posted at December 1, 2022 | By : | Categories : eCommerce,Ecommerce Headline | Comments Off on Why so many Indian e-commerce startups fail and what can be done about it
  • Prediction of Digital e-Rupee Notation

    We're thrilled to let you know that our mentor Nitin Lodha's 2018 prediction that the notion of the digital e-rupee will be implemented excites us just as much as the actual implementation does.

    Posted at December 1, 2022 | By : | Categories : Ecommerce Headline | Comments Off on Prediction of Digital e-Rupee Notation
  • 25% of the shops in India will sale online by 2022 – Survey by

    India is now getting used to of eCommerce and digital transactions. A recent study during Covid-19 cries shows, more than one-fourth of the local entrepreneurs are looking the opportunity to sell their products online. These are the mainstream traditional retailer and was not much interested in adopting new sales channel before COVID pandemic.eCommerce Survey July 2020Grocery stores, pharmacy, bakers and vegetable suppliers account for almost half of all traditional retail entrepreneurs in India who are looking to begin an online store. Stores such as jewellers, opticians, toy, cosmetic and clothing stores have relatively shown more interest to build their online store instead of selling our marketplaces due to high expense and margin sharing with leading marketplaces like Amazon and Flipkart.A recent study conducted Chitrangana R&D team during 1st July to 7th July 2020 with 4575 retailers in India; the study reveals that the 5% of store owners are looking to move for eCommerce as quickly the operations get normalise, however, 8.5% are expecting to get their eCommerce stores ready by 2021 and 12.25% stores owner are very sure to join ...

    Posted at July 17, 2020 | By : | Categories : eCommerce,Everything About eCommerce | Comments Off on 25% of the shops in India will sale online by 2022 – Survey by
  • Chitrangana at Oracle OpenWorld 2019 (San Francisco) #OOW19

    Come meet Chitrangana's consultant at our booth #1128 and begin your eCommerce success journey.Join us at Oracle OpenWorld 2019 #OOW19 at Moscone Center, San Francisco.Enrich your eCommerce experience with Chitrangana, India's Leading eCommerce Consultancy

    Posted at September 16, 2019 | By : | Categories : Ecommerce Headline,Update | Comments Off on Chitrangana at Oracle OpenWorld 2019 (San Francisco) #OOW19
  • 2019-20, India’s eCommerce Industry Report, Survey & Projection

    India's eCommerce industry is all set to dazzle by double-digit growth even in a difficult economy state, 2019-2020The global eCommerce expert,; assures the upward growth shine for the eCommerce industry with the actual numbers and the deep surveys even after admitting one of the biggest slowdowns of a decade. The consultancy claims, the eCommerce B2C alone is capable rising eCommerce industry with the wondrous growth. The growth will order multi fold upon inclusion of service, hyperlocal and B2B segment.The eCommerce industry in India is predicted to rise by 24% this year. This means the Indian online retail industry could be worth 47.8 billion dollars at the end of 2020. The growth rate of India's eCommerce was decreased in 2017-19, but surprisingly 2019-20 is dispensing steady demand growth despite the inferior retail economy environment.India eCommerce Report, 2019-2020The impressive and remarkable figures identified by chief data mining expert Mrs Pranjan Shah at, She ensures the eCommerce industry made success to defeat the countrywide slowdown. The factual miracle turned due to higher adoption of ...

    Posted at September 8, 2019 | By : | Categories : B2B eCommerce,eCommerce,Ecommerce Reports,Everything About eCommerce,O2O Commerce,Update | Comments Off on 2019-20, India’s eCommerce Industry Report, Survey & Projection
  • O2O Commerce Is The Next Retail Revolution In India

    DESPITE boasting of the world’s largest consumer base for eCommerce, online shopping portals contribute to only 4% of India’s total retail business. A recent study revealed that 96% of the marketplace prefers the traditional, offline shopping experience. Industry experts believe customers rely upon personal interaction and real time product information before making a payment. Even in metros and tier 1 cities, eCommerce portals contribute to only 22% of total retail sales. This low number can be attributed to reluctance of customers to trust online payment methods, undue shipping charges, the lack of installation assistance, and difficulty to operate without technology, among others. To widen their customer base, the time is right for traditional shop owners to upgrade to the O2O model, which includes all eCommerce benefits but also overcomes the drawbacks of online shopping. Through the following points, we try to explain the significance of O2O Commerce in India.What is O2O? O2O (Online-to-Offline) is a business model which moves customers from interacting online (via portals, e-mails, mobile apps) to engaging offline (interacting with store owner, test product before purchase). It’s ...

    Posted at September 11, 2018 | By : | Categories : O2O Commerce | Comments Off on O2O Commerce Is The Next Retail Revolution In India
  • PCI Compliance Guide : Why Indian eCommerce Start-Ups Must look for PCI Compliance

    A lot of eCommerce start-ups are entering the market, with hopes of competing with the likes of Amazon and Flipkart. To do so, they need to comply with PCI security standards, to avoid credit card fraud and data breaches. But what exactly does being PCI Compliant mean? Here, we explain:What is PCI DSS? The Payment Card Industry Data Security Standards (PCI DSS) is a globally accepted policy used to protect debit, credit and cash card transactions. These procedures are used to protect the card holder’s personal data against misuse. By following PCI DSS, merchants and sellers can safely accept, store, process and transmit customer information during eCommerce transactions. PCI DSS was created in 2004 by five major credit card companies i.e. Visa, MasterCard, Discover, JCB and American Express. Who must comply with PCI DSS?  "Any merchant, acquirer, issuer bank and service provider that processes, stores or transmits credit or debit card data must follow the procedures of PCI DSS. Besides protecting cardholder data, complying with PCI DSS means to ensure information systems and payment applications are secured ...

    Posted at September 6, 2018 | By : | Categories : eCommerce,Everything About eCommerce | Comments Off on PCI Compliance Guide : Why Indian eCommerce Start-Ups Must look for PCI Compliance
  • Why Traditional Wholesale Business Must Transform To B2B – Part 2

    In India, B2B eCommerce is like Oxygen for the dying breed of wholesalers and traders. It’s time for them to forget their traditional methods and adopt the B2B model, to sustain and grow in the global eCommerce market. By switching to B2B, they will have the luxury of governing business across India – the world’s largest consumer market – instead of limiting themselves to a small portion of the country.B2B: Cost-Effective Strategy : Over the last few years, there is enough proof that B2B model offers an incredible cost-effective strategy, no matter the size of the business. This is why traditional traders and wholesalers need to adopt B2B model which will help them reduce operation costs and expand their business.Avoiding Human Errors : Using traditional methods, Indian wholesalers are still manually handling orders through phone calls, e-mail and fax. When clients call, it requires manual entry which could lead to human error and possibility of missing the order. Also, this process takes twice as long because customer has to input an order.But by switching to B2B eCommerce portal, traditional sellers can allow customers to place their own orders and free up customer ...

    Posted at September 2, 2018 | By : | Categories : B2B eCommerce | Comments Off on Why Traditional Wholesale Business Must Transform To B2B – Part 2
  • Why indian wholesalers & traders must transform to B2B eCommerce – Part 1

    INDIA boasts of the fourth largest market in the world with regards to B2B trading and traditional wholesales business. And yet, India’s wholesalers and B2B traders prefer the traditional business route, which involves dealing with higher quantity and invoice value. So why should traditional wholesalers switch to B2B eCommerce model? We explain in this article:  Order Automation  The traditional wholesale business operates on high quantities and high invoice value, as they sell products to other retailers on small wholesalers. By adopting B2B model, they can automate recurring purchases and smart shipments which will reduce their day-to-day operation costs. According to, India’s leading eCommerce consultancy, the B2B automation can help both buyers and seller in their regular business needs. Lower Operation Costs India’s traditional wholesale business works on a low profit margin and the key goal of the business is to manage operations on optimised level, save time and money in each project. By switching to B2B eCommerce model, they can reduce operation costs of the business and also accomplish exponential growth in their business. By accepting B2B, traditional businesses can process orders digitally by eCommerce, which will allow them to optimize ...

    Posted at August 25, 2018 | By : | Categories : B2B eCommerce,eCommerce,Everything About eCommerce | Comments Off on Why indian wholesalers & traders must transform to B2B eCommerce – Part 1
  • E-Pharmacy is the new wave in Indian eCommerce

    Over the past decade, the Indian eCommerce industry has evolved from an online book store to a full-fledged convenience store where a consumer can order just about anything under the sun. And now, the next wave in industry is E-Pharmacy, which is expected to gain 8% market share by the end of 2020. According to a recent survey by Research wing of Chitrangana, more than 60% Internet users in Germany buy medication online. In India, a few pharmacy outlets have already set up websites providing home delivery services. However, they are still a long way from competing with portals dealing with food, groceries or, India’s leading eCommerce consultancy, believes the potential of the E-Pharmacy industry is untapped, especially since medicines are a recurring requirement for the average consumer. Since recurring orders will be in the top list, the user base will cover more than 14% market share of the total pharmacy business, especially in tier 1 and tier 2 towns.Ideally, online pharmacy portals need to be able to provide services similar to local restaurants that depend on ...

    Posted at August 20, 2018 | By : | Categories : Ecommerce Headline | Comments Off on E-Pharmacy is the new wave in Indian eCommerce
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