About Chitrangana
Holiday Shopping in India: The Impact of Inflation and the Shift to Online Sales in 2022
According to a report from Chitrangana, the way that Indian consumers approached holiday shopping this year was significantly impacted by inflation. Nitin Lodha, Senior eCommerce Advisor for Chitrangana.com and APAC Managing Partner, stated that retailers heavily discounted their products, but consumers diversified their spending to accommodate rising prices and a desire for experiences and festive gatherings post-pandemic.The report found that retail sales increased ...
AI and ML-powered online pharmacy: A startup idea for improving prescription management and order processing
The online pharmacy business opportunity for startup idea is a great way to leverage the power of AI and ML to improve the efficiency and effectiveness of the prescription management and order processing process. By using AI-enabled tools, the online pharmacy can automate many of the tasks involved in managing prescriptions and orders, reducing the turnaround time and improving drug compliance management- Said Senior Advisor Mr Neerja Surya, Chitrangana.comOne of the key benefits of ...
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
The Indian e-commerce market has seen significant growth in recent years, with a number of foreign companies entering the market. However, this growth has not come without controversy, as local traders and trade organizations have raised concerns about the practices of these foreign e-commerce companies.According to the Confederation of All India Traders (CAIT) and other trade organizations, these foreign e-commerce companies are engaging in anti-competitive practices and are monopolizing the market, posing a threat ...
AI in eCommerce Marketing: How can Indian startup can succeed
Artificial intelligence (AI) is becoming an increasingly crucial instrument in the field of eCommerce marketing. AI is assisting organisations in creating more effective marketing efforts and driving better outcomes via its capacity to swiftly analyse massive volumes of data and deliver insights into consumer behaviour.One of the primary advantages of adopting AI in eCommerce marketing is its potential to automate numerous processes that are now done manually. AI-powered marketing automation systems, for ...
