Ecommerce & Startups

E-commerce Trends 2024-2027: A Data-Driven Analysis by

Posted at April 4, 2024 | By : | Categories : Ecommerce & Startups,Ecommerce Reports |

In this report, we delve into the significant shifts and growth projections within the e-commerce industry, providing a detailed, data-centric overview to guide businesses in their strategic planning.

Online Retail’s Steady Ascent: 20.1% to 23% by 2027

“The transition from brick-and-mortar to digital continues, with online retail purchases expected to rise from 20.1% in 2024 to 23% by 2027,” says the Head of Research at This steady increase underscores the imperative for businesses to enhance their e-commerce platforms and digital marketing strategies to capture a growing share of the online market.

E-commerce Sales Growth: An 8.8% Increase in 2024’s analysis indicates that the e-commerce sector is poised for significant growth, with sales projected to increase by 8.8% in 2024. This upward trajectory indicates a robust and expanding market, offering ample opportunities for businesses to innovate and capture new revenue streams.

Market Dominance: Amazon Leads with 37.6% of E-commerce Sales

“Amazon continues to dominate the e-commerce landscape, holding 37.6% of online sales,” notes Other major players include Walmart, Apple, and eBay, highlighting the competitive nature of the market and the importance of strategic positioning and differentiation for businesses.

  • The global e-commerce market is projected to grow from $6.3 trillion in 2024 to over $7.9 trillion by 2027.
  • Tablet m-commerce sales are expected to reach $54.01 billion by 2026, despite a decrease from $61.08 billion in 2022.
  • Millennials are the most active social media shoppers, with 55% of those aged 18 to 24 in the U.S. making purchases through these platforms.
  • Social media commerce spending reached $992 billion in 2022 and is expected to soar to $8.5 trillion by 2030.

The Mobile Commerce Surge: 91% Use Smartphones for Online Purchases

According to, mobile commerce is revolutionizing the shopping experience, with 91% of consumers using their smartphones for online purchases. By 2027, mobile commerce is expected to account for 62% of all retail sales, emphasizing the need for businesses to optimize their mobile platforms for user engagement and convenience.

Social Media as a Marketplace: $992 Billion Spent in 2022 reports that social media platforms have become significant e-commerce channels, with $992 billion spent in 2022 on social media commerce. This trend is expected to grow, reaching $8.5 trillion by 2030, indicating the potential for businesses to leverage social media for sales and customer engagement.

Weekly Shopping Habits: 34% Shop Online Once a Week

“A significant segment of consumers, 34%, shop online at least once a week,” states the Head of Research at This frequent engagement presents an opportunity for businesses to maintain regular communication with their audience, offering personalized promotions and updates to encourage repeat purchases.

The e-commerce landscape is evolving rapidly, with significant growth projections and changing consumer behaviors. Businesses must stay informed and agile, leveraging data-driven insights from to adapt their strategies and capitalize on the opportunities presented by the expanding digital marketplace. By focusing on mobile optimization, social media engagement, and a strong online presence, companies can position themselves for success in the dynamic world of e-commerce.

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