
About Chitrangana
Lab-Grown Diamonds: The Future of E-Commerce and Sustainable Luxury
At Chitrangana, India’s leading eCommerce consultancy with over 20 years of experience in the online jewelry market, we’ve witnessed firsthand the transformation of consumer behavior in luxury retail. Our deep expertise in eCommerce, combined with our extensive work in online precious jewelry selling, has led us to explore the emerging market of lab-grown diamonds—a trend that is poised to revolutionize the jewelry industry. This research sheds light on why now ...
The Future of Real Estate in India: Using eCommerce to Fight Black Money
For years, the real estate market in India has been known for dealing with black money—unreported cash transactions that happen under the radar. Despite efforts from the government, such as demonetization, RERA (Real Estate Regulatory Authority), and GST (Goods and Services Tax), black money still plays a major role in high-value property deals. Studies show that up to 50% of large real estate transactions involve cash payments that are ...
The Rise of D2C Brands : Is the Party Over for E-commerce Giants in India?
This article explores a fascinating shift in the Indian e-commerce landscape: the growing popularity of direct-to-consumer (D2C) brands and the potential decline of major marketplaces. Our research at Chitrangana.com indicates that both sellers and customers are expressing dissatisfaction with the current marketplace model, even for platforms known for their customer focus.Marketplaces Stagnate, D2C Brands Surge We've observed a consistent trend: Marketplaces are struggling to achieve significant growth, often hovering ...
AI in the Fast Food Industry: A Futuristic Approach
By Principal Business Advisor, Chitrangana.com - The Leading eCommerce Consultancy of India.The fast food industry is on the brink of a technological revolution, and it's time for businesses to embrace the change. With the integration of Artificial Intelligence (AI), the fast food sector can transform its operations, customer experience, and business models. Here's how AI is set to redefine the fast food industry: Digital Transformation and AI Integration