TokenOps: Optimizing Token Usage in LLM API Applications via Pre- and Post-Processing Layers
How extra text around each model call drives cost, latency, and energy use in enterprise AI systems.
artificial intelligence
Articles tagged with artificial intelligence explore how AI technology is being applied across business and commerce, from automation to smarter decision-making. A quick way to find all our AI-related coverage in one place.
Ambient Commerce: India’s Leap from Screen to Scene in AI-Driven Retail
AI is moving shopping beyond apps and search bars, turning everyday devices into retail touchpoints. It reveals how context can drive buying before a customer types.
Startup Ideas for the ECommerce and Technology Sectors
Starting a new business can be a challenging but rewarding experience. If you’re interested in starting an eCommerce or technology startup, there are several sectors that currently have strong demand….
Digital Ad Spend in India Expected to Reach $21 Billion by 2028
India’s ad market rewards brands that blend creator-led reach, affiliate marketing, and SMB-focused spending for stronger growth.
Holiday Shopping in India: The Impact of Inflation and the Shift to Online Sales in 2022
Inflation pushed shoppers toward discounts, experiences, and online buying, lifting eCommerce to 21.6% of holiday sales in India.
AI and ML-powered online pharmacy: A startup idea for improving prescription management and order processing
The online pharmacy business opportunity for startup idea is a great way to leverage the power of AI and ML to improve the efficiency and effectiveness of the prescription management…
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
Strong e-commerce rules can curb anti-competitive tactics, protect small traders, and create fairer market access in India.
AI in eCommerce Marketing: How Indian Startups Can Succeed with Artificial Intelligence
AI helps Indian startups automate campaign analysis, personalize offers, and target high-intent shoppers for stronger ROI.
6 Digital Marketing Trends for Ecommerce Businesses in 2023
AI, AR and programmatic ads can raise ecommerce conversions, while an ecommerce consultant helps brands use them for faster growth.
Ecommerce in the Metaverse: How Immersive Advertising is Transforming Online Shopping in India
Immersive ads help brands boost engagement, enable virtual try-ons, and reach new shoppers with personalised experiences.
The Role of an Ecommerce Consultant in the New Age
Boost online growth with ecommerce consulting that sharpens audience targeting, platform choices, and AI-driven marketing for higher sales.
O2O Commerce Is The Next Retail Revolution In India
O2O commerce helps retailers turn stores into trust-building conversion points, lifting sales with consultations, installation support, and seamless offline closure.
