As we approach 2023, it is apparent that the digital world, especially in the ecommerce area, is continually expanding and changing. Businesses that wish to stay competitive in the realm of ecommerce must keep up with the current developments in order to adapt and grow. Here are six digital marketing trends that ecommerce organisations should not overlook in 2023:

• AI Marketing: Artificial intelligence (AI) is increasingly being used in marketing, and ecommerce organisations may profit from using AI-powered technologies to automate operations, analyse data, and customise consumer experiences. Businesses may use AI to enhance their targeting and conversion rates, as well as their efficiency and productivity.
• Metaverse Marketing: As the notion of the “metaverse” – a virtual world in which individuals can interact with each other and digital items in real time – gains traction, ecommerce firms are beginning to investigate how they may sell themselves in this new environment. This may involve sponsoring virtual events and experiences or developing virtual stores.
• Augmented Reality (AR) & Immersive Advertising: As AR and immersive advertising become more popular, ecommerce firms may utilise them to create interesting and interactive experiences for their consumers. A clothes business, for example, might employ AR to enable consumers to visually try on numerous outfits, while a tourism firm could use immersive advertising to transport them to exotic locations.
• Programmatic Advertising: The use of automated systems to acquire and sell digital advertising space in real time is referred to as programmatic advertising. This technology enables ecommerce organisations to more successfully and efficiently target their adverts, as well as monitor and improve their campaigns in real time.
• Conversational Marketing: As more individuals connect via messaging applications and voice assistants, ecommerce organisations are beginning to investigate how they might utilise conversational marketing to engage with their consumers. Create chatbots or use voice-powered assistants to answer client questions, offer information, and even make payments.
• Voice Search (VSEO) & Voice Shopping: The emergence of voice-powered assistants such as Amazon’s Alexa and Google’s Assistant has resulted in the growth of voice search and voice commerce. Ecommerce enterprises must improve their websites and content for voice search to guarantee that consumers using these devices may quickly find them. They should also think about how they might include voice commerce into their marketing and sales strategy.

I believe that these six digital marketing trends; are all crucial for ecommerce businesses in 2023. By staying on top of these trends, businesses can improve their marketing efforts, engage with their customers, and remain competitive in an ever-changing digital landscape. It’s important for ecommerce businesses to not only be aware of these trends, but also to actively incorporate them into their strategies in order to stay ahead of the curve.

Nitin Lodha, Senior eCommerce Mentor and APAC Managing Partner at Chitrangana.com

To summarise, these six digital marketing trends for ecommerce organisations in 2023 are AI marketing, metaverse marketing, augmented reality and immersive advertising, programmatic advertising, conversational marketing, and voice search and voice commerce. Businesses can enhance their marketing efforts, communicate with their consumers, and remain competitive in an ever-changing digital world by keeping on top of these trends.

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