The Startup Opportunity in Infrastructure
In a world where technology disrupts every conceivable sector, infrastructure stands as a final frontier ripe for innovation. Traditionally seen as a domain of heavy machinery and physical labor, the…
Startup Ideas for the ECommerce and Technology Sectors
Starting a new business can be a challenging but rewarding experience. If you’re interested in starting an eCommerce or technology startup, there are several sectors that currently have strong demand….
Digital Ad Spend in India Expected to Reach $21 Billion by 2028
Digital ad spend in India is expected to increase significantly over the next five years, reaching $21 billion by 2028, according to a report by Chitrangana eCommerce Consultants. This represents…
Holiday Shopping in India: The Impact of Inflation and the Shift to Online Sales in 2022
According to a report from Chitrangana, the way that Indian consumers approached holiday shopping this year was significantly impacted by inflation. Nitin Lodha, Senior eCommerce Advisor for Chitrangana.com and APAC…
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
The Indian e-commerce market has seen significant growth in recent years, with a number of foreign companies entering the market. However, this growth has not come without controversy, as local…
AI in eCommerce Marketing: How can Indian startup can succeed
Artificial intelligence (AI) is becoming an increasingly crucial instrument in the field of eCommerce marketing. AI is assisting organisations in creating more effective marketing efforts and driving better outcomes via…
6 Digital Marketing Trends for Ecommerce Businesses in 2023
As we approach 2023, it is apparent that the digital world, especially in the ecommerce area, is continually expanding and changing. Businesses that wish to stay competitive in the realm…
Ecommerce in the Metaverse: How Immersive Advertising is Transforming Online Shopping in India
Immersive advertising, also called metaverse advertising, is becoming more popular, which is changing how ecommerce works. This new type of advertising uses virtual and augmented reality to reach people in…
2023 and beyond: The growth of the Indian eCommerce industry
Forecasts by #Chitrangana indicate that by 2023, the value of India’s e-commerce market would have surpassed $62 billion, with subsequent years seeing annual growth of at least 14%. For businesses,…
Why so many Indian e-commerce startups fail and what can be done about it
India, which has approximately 658 million Internet users and the largest market for online shopping, should already be the global leader in terms of eCommerce. According to a recent survey…
