Research : Urban Outfitters is Best-in-Class eCommerce Site

To make the e-commerce’s customer experience more smooth and easy, Chitrangana.com did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that:

on March 18, 2016, the e-commerce homepage and category design of www.UrbanOutfitters.com follow best in 61 usability guidelines, infringed 11, and scored best on 4.

• The mobile website of  Urban Outfitters performed better than 65% of other compared websites. The website has best home page experience, product search and product page presentation.
• The website has best product page performance as compare to 45% of other compared sites.
• The website has better ability to checkout on mobile and desktop.

We assume the website has fantastic product navigation and search experience – more than 300% above the average score of the remaining other major sites in India and US.