By Principal Business Advisor, Chitrangana.com – The Leading eCommerce Consultancy of India.
The fast food industry is on the brink of a technological revolution, and it’s time for businesses to embrace the change. With the integration of Artificial Intelligence (AI), the fast food sector can transform its operations, customer experience, and business models. Here’s how AI is set to redefine the fast food industry:
Digital Transformation and AI Integration
- Investing in Technology: The fast food business should start investing in technology and automation to stay ahead in the competitive market. By 2025, it is anticipated that fast food chains may fetch 45% of their business from digital platforms.
- Building a Digital Business: It is crucial for fast food chains to build their digital business in a way that avoids domination by any single platform. This independence will ensure a broader reach and better control over operations.
AI-Driven Demand Management and Personalization
- AI-First Projection System: The fast food business requires an AI-first projection system for demography-oriented floors, and day-to-day, even hour-to-hour demand management. This system will enable businesses to anticipate customer needs and manage inventory more efficiently.
- AI-Based Mechanisms: Fast food brands need to incorporate AI-based mechanisms to understand customer profiles and deliver personalized, uniform taste to every customer worldwide through automated taste enhancer pre-mix mechanisms.
Future Trends and Health Integration
- Generative AI: The fast food demand in India is estimated to double by 2030. Generative AI is ready to knock on the door of the fast food and food business, offering new possibilities for innovation.
- AI and Robotics: The mix of AI and semi-automatic compact robotics can explode this industry, bringing efficiency and consistency to food preparation and delivery.
- Health and Food Super App: I strongly believe in the possibility of bringing a combination of “Health and Food Super App” to the market. This app would not only provide food options but also track customers’ health parameters and suggest healthier alternatives.
Quality Control and Dynamic Pricing
- Robotics in Restaurants: All formats of restaurants need to initiate the usage of robots by 2028 to maintain the quality and consistency of food.
- Dynamic Pricing: The use of AI-oriented demand and supply management opens doors to dynamic pricing for Quick Service Restaurants (QSR), allowing businesses to adjust prices based on real-time demand.
In conclusion, the future of the fast food industry lies in AI integration in everything from demand management to customer personalization and health monitoring. As businesses take early steps with generative AI, they will be the leaders of tomorrow. It’s time for the fast food industry to embrace this technological evolution and prepare for a future where AI enhances every aspect of the dining experience.