Ecommerce & Startups

Research : Urban Outfitters is Best-in-Class eCommerce Site

Posted at April 28, 2016 | By : | Categories : Ecommerce & Startups,Ecommerce Reports |

To make the e-commerce’s customer experience more smooth and easy, did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that:

on March 18, 2016, the e-commerce homepage and category design of follow best in 61 usability guidelines, infringed 11, and scored best on 4.

case study of Urban Outfitters by

case study of Urban Outfitters by


  • The mobile website of  Urban Outfitters performed better than 65% of other compared websites. The website has best home page experience, product search and product page presentation.
  • The website has best product page performance as compare to 45% of other compared sites.
  • The website has better ability to checkout on mobile and desktop.


We assume the website has fantastic product navigation and search experience – more than 300% above the average score of the remaining other major sites in India and US. Rating: ★★★★★ (9.1 out of 10) Total votes: 287 (152 reviews)