In recent years the e-commerce market has pickuped actively and becoming part of consumer daily life. The mobile wave had turn the online retail sector into a mobile shop and change the moment of shopping. It doesn’t make difference either, The customer is online or in the physical store? Moreover, in Show Room concept – which consists of window shopping in stores but in online shopping the trend in Webrooming (reverse process). In physical store the customer has lots of pre-sales communication with the retailer but in eCommerce the customer has no pre-sales communication rather the overall communication process is auto driven. A study by Chitragana.com assesses the effect of webrooming, which count around 400 billion webrooming in the India in 2014 and expected to multiple by 3X in 2015 with effect of mobile commerce.
With these new trends of consumption , there is now a blurring of boundaries between e-commerce and traditional commerce. To adapt these retailing changes, retailers face different challenges and need to adopt effective strategies to seize these new opportunities.
This article explores a fascinating shift in the Indian e-commerce landscape: the growing popularity of…
By Principal Business Advisor, Chitrangana.com - The Leading eCommerce Consultancy of India. The fast food…
Explore the latest e-commerce trends from 2024 to 2027 with data-driven insights. Learn how businesses…
In a world where technology disrupts every conceivable sector, infrastructure stands as a final frontier…
Looking to start a business in the eCommerce or technology sectors? Check out these 5…
Digital ad spend in India is expected to increase significantly over the next five years,…