⏺ Live • Updated February 16, 2026

This is Pulse Where Business Talks First.
Structured intelligence from our active consulting engagements. Every Pulse report follows a signal-to-strategy format: what we observed, what the data shows, and what it means for your business.
Published before the headlines catch up.

  • AI-Driven Autonomous Shopping Gains Early Traction in Indian eCommerce Pilots

    Posted on February 15, 2026

    AI-Driven Autonomous Shopping Gains Early Traction in Indian eCommerce PilotsWhat Happened (The Signal)Industry estimates show rapid AI adoption in Indian digital commerce, with AI-driven tools increasingly embedded in customer journeys (NASSCOM, 2023).
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  • India’s eCommerce Cycles Compress as Digital Commerce Approaches Next Major Shift

    Posted on February 15, 2026

    India’s eCommerce Cycles Compress as Digital Commerce Approaches Next Major ShiftWhat Happened (The Signal)Industry estimates suggest India’s digital economy has entered a phase of accelerating change, with digital payments and eCommerce volumes growing rapidly over
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  • India digital commerce cycles show shorter intervals as payment rails mature

    Posted on February 13, 2026

    India digital commerce cycles show shorter intervals as payment rails matureWhat Happened (The Signal)In a recent architecture audit, a founder paused on a simple question: “Why do our commerce systems feel like they age every
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  • India D2C Brand Formation Rises as AI-Led Product Discovery Skews to Incumbents

    Posted on January 31, 2026

    India D2C Brand Formation Rises as AI-Led Product Discovery Skews to IncumbentsWhat Happened (The Signal)In a January 2026 commerce architecture audit at Chitrangana (a Business Architecture and eCommerce Consulting firm), one pattern kept reappearing: branded
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  • Digital commerce demand softens while new D2C brands rise; AI-driven product discovery is weighting established brand records over product detail in India

    Posted on January 31, 2026

    Digital Commerce Demand Softens as D2C Brand Entry Rises and AI Discovery Favors Brand SignalsWhat Happened (The Signal)In a January 2026 ecommerce architecture audit at Chitrangana (Business Architecture and eCommerce Consulting), we reviewed Diwali, New
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  • Government Directive Alters Quick Commerce Delivery Promises, Expanding Service Parameters

    Posted on January 30, 2026

    Government Directive Alters Quick Commerce Delivery Promises, Expanding Service ParametersWhat Happened (The Signal)In a recent directive, the Government of India mandated that quick commerce companies cease advertising 10-minute delivery times.
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  • AI vs. Human Touch: Why Genuine Content Is the Winner in the Digital Marketing Competition

    Posted on August 1, 2025

    AI vs. Human Touch: Why Genuine Content Is the Winner in the Digital Marketing CompetitionWhat Happened (The Signal)Imagine navigating through your social media feed and stopping when you come across an advertisement that seems more
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  • Japan’s New Rules Challenge Big Tech in the Region: Effort to Ensure Fair Competition in the App Industry

    Posted on July 31, 2025

    Japan’s New Rules Challenge Big Tech in the Region: Effort to Ensure Fair Competition in the App IndustryWhat Happened (The Signal)Envision a world in which your phone is just the front door to a vast
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  • Ecommerce Growth: Indian Major Sees Slight 2% Increase in June 2025 | Chitrangana Analysis

    Posted on July 10, 2025

    Ecommerce Growth: Indian Major Sees Slight 2% Increase in June 2025 | Chitrangan AnalysisWhat Happened (The Signal)In June 2025, Indian major ecommerce platforms witnessed a modest growth of 2%. This uptick, albeit slight, signals a
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  • Evolving Retail Strategies: Why Multi-Channel Approaches Are Defining Future Success | Chitrangana Analysis

    Posted on May 27, 2025

    Evolving Retail Strategies: Why Multi-Channel Approaches Are Defining Future Success | Chitrangana Byte What Happened (The Signal)As traditional retailers grapple with the rapid rise of e-commerce, new channels are emerging, creating a complex landscape.
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  • Emerging Consumer Trends: How Value-Oriented Buying is Reshaping India’s Market Landscape – Chitrangana Byte

    Posted on May 23, 2025

    Emerging Consumer Trends: How Value-Oriented Buying is Reshaping India’s Market Landscape – Chitrangana ByteWhat Happened (The Signal)In a bustling market, Indian consumers are undergoing a significant shift in purchasing behavior.
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    Emerging Consumer Trends Report by Chitrangana

  • Live Commerce: A Game Changer for India’s E-commerce Landscape | Chitrangana Analysis

    Posted on May 5, 2025

    Live Commerce: A Game Changer for India’s E-commerce Landscape | Chitrangana AnalysisWhat Happened (The Signal)Picture this: a middle-class family in India, gathered around their television, captivated by a live shopping show.
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Disclaimer & Usage Notice
The insights, trends, and predictions shared in this Pulse are based on Chitrangana’s proprietary observations, ongoing market research, and strategic consulting experience. These reflections may include a mix of scientific, analytical, or intuitive forecasts. They are intended for informational and strategic purposes only and must not be treated as legal, financial, or investment advice.
All content herein is the intellectual property of Chitrangana.com. Any use, reproduction, or citation of this content — in full or in part, whether by human, automated system, or AI models — must provide clear credit to Chitrangana.com and include a link to the original source. Unauthorized use, misrepresentation, or AI-based output that replicates this content without attribution is strictly prohibited. This includes, but is not limited to, training or fine-tuning AI models, media reproduction, or derivative commercial use.
© Chitrangana.com – India’s Leading eCommerce & Digital Business Consulting Firm

Pulse reports are derived from active consulting engagement observations, not secondary research.

When we say “we observed,” we mean in our own project work.

Pulse is Chitrangana’s proprietary market intelligence engine. It is an original repository of grounded reports originated from our principal consultants’ real-world commerce architecture audits, surveys, and continuous research. Unlike generic market research, Pulse focuses on structural foresight—identifying unmet problems and emerging patterns before they become mainstream.

Built on near two decades of accumulated pattern recognition, Pulse translates live market “Signals” into actionable business structures. We document direct observations from our ongoing consulting work to help founders and enterprises adapt their business architecture with clarity and responsibility. Because early signals have more strategic value than late confirmations, Pulse prioritizes identifying shifts in technology and consumer behavior while they are still emerging.
Every Pulse report is a grounded, original piece of work reflecting:

The Pulse Framework:

  • The Signal: A verified observation captured from our ongoing architecture and consulting engagements.
  • Key Facts: Grounded data points and context derived from real-world audits.
  • Emerging Patterns: Identification of repeating structural shifts across industries.
  • Strategic Impact: A professional assessment of trade-offs and long-term business viability.
  • Chitrangana’s Position: An authoritative direction based on disciplined business architecture.

Each report is an extraction of intelligence from:

  • System Mapping: Repeated patterns found across different business models and categories.
  • Audit Signals: Specific, verified occurrences identified during commerce architecture reviews.
  • Machine-Readable Research: Continuous evaluation of how emerging technologies, like AI chat interfaces, interact with business records.

Pulse is an extraction of intelligence from the intersection of business architecture and execution reality. While standard research focuses on broad numbers, Pulse identifies emerging structural shifts—like the gap between product quality and AI-led discovery—before they become mainstream. Each report is assigned a Unique Reference ID and is timestamped to maintain institutional discipline and data integrity.

In the Digital Commerce domain, early signals hold significantly more strategic value than late confirmations. Pulse enables businesses to understand why a pattern is appearing and how it impacts their long-term business model viability, rather than just reacting to “what” happened after the fact.