India is now getting used to of eCommerce and digital transactions. A recent study during Covid-19 cries shows, more than one-fourth of the local entrepreneurs are looking the opportunity to sell their products online. These are the mainstream traditional retailer and was not much interested in adopting new sales channel before COVID pandemic.

Grocery stores, pharmacy, bakers and vegetable suppliers account for almost half of all traditional retail entrepreneurs in India who are looking to begin an online store. Stores such as jewellers, opticians, toy, cosmetic and clothing stores have relatively shown more interest to build their online store instead of selling our marketplaces due to high expense and margin sharing with leading marketplaces like Amazon and Flipkart.

A recent study conducted Chitrangana R&D team during 1st July to 7th July 2020 with 4575 retailers in India; the study reveals that the 5% of store owners are looking to move for eCommerce as quickly the operations get normalise, however, 8.5% are expecting to get their eCommerce stores ready by 2021 and 12.25% stores owner are very sure to join the eCommerce channel by 2022. The exciting facts appear that 34% store owner are now not interested in physical expansion, and their next business expansion will be online only.