Latest 2013 event calendar we have the most exciting report for online retailers from BIMS London eCommerce Forum 2013. The theme of the event was focused to Indian eCommerce retail and lead by Chitrangana.com, The one interesting fact accepted by leading eCommerce expert in conference is end of Multi channel or Cross channel future in India.

The conference discuss in detail about multi, cross, omni channel, mobile support and their implementations. A look into the future shows that this way of thinking brings only partially improvements. Mr. Jera Beam ( COO, Chitrangana.com UK) shows us in a world of tomorrow, such as e-commerce may look like. There are no more channels, but only of life and infrastructure. Bean lived through various phases in their day on which the company can react perfectly in the future. On this day in the future current opportunities and innovative approaches will be pronounced. On this basis, arising from our point of view a lively discussion. Last year this research was carried out for 5 more times in a similar way due to strong interest.

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Why the Channel Debate Is Over: eCommerce Has Won

The retail industry spent much of the 2010s debating whether omnichannel, multichannel, or cross-channel strategies were the future. In hindsight, the debate missed the point entirely. eCommerce is not just another channel — it is the primary commercial infrastructure of the 21st century. The question is no longer whether to be in eCommerce, but how to build an eCommerce operation that is profitable, scalable, and customer-centric.

The Problem with Traditional Channel Thinking

Multi, cross, and omni-channel frameworks were created by retailers trying to retrofit digital into an offline-first worldview. They produced complex organisational structures where online and offline teams competed for attribution, where customer data remained siloed, and where the customer experience was inconsistent. Modern commerce requires abandoning this channel-centric thinking entirely in favour of a customer-centric model where the online experience is the core.

What “eCommerce First” Means for Indian Businesses in 2025

For Indian businesses, an eCommerce-first strategy means building digital capabilities at the centre of the business model rather than as an add-on. This includes:

• Unified customer data: A single customer profile that captures all touchpoints — online orders, WhatsApp interactions, physical store visits if applicable
• Digital-first product discovery: Optimising for how customers actually find products today — through search, social commerce, and marketplace algorithms
• Flexible fulfilment: Building logistics that serve both online and offline demand from unified inventory
• Direct customer relationships: Owning the customer relationship rather than ceding it to marketplace intermediaries

India’s eCommerce Future: Key Projections

India’s eCommerce market is on track to be the world’s third largest by 2030, reaching an estimated $350 billion in GMV. The next wave of growth will come from Tier 2 and Tier 3 cities, where over 500 million new internet users will come online in the next five years. Businesses that build eCommerce-first infrastructure today will be positioned to capture this growth; those still managing eCommerce as a secondary channel will find themselves structurally disadvantaged.

Is your business ready for an eCommerce-first future? Talk to Chitrangana about building a modern, scalable eCommerce strategy.