Ecommerce & Startups
Online Demand of Grocery Started Reviving Positively in India – Chitrangana.com Survey
The growing awareness of online shopping has started getting the place in consumers daily life. The result of same has begun adding the positive number for online grocery stores.
A short survey conducted by the senior eCommerce consultant of Chitrangana.com in Jan 2016 and May 2016 has reflected big positive growth in online ordering of grocery and daily life products. The study found the majority of consumers earlier was ordering grocery once in the while for few selected products only, but now customers have started ordering weekly or frequently with the big list of items. The kind of change to order often and in bulk clearly represent the customer are more relying on eCommerce for grocery.
The study also found many new customers are started adding for the category, and the present customers have started using online grocery in their daily routine. The kind of trend is a green signal for new grocery startup because the kind of order gesture was demanded for this category since a long time.
Still, the online grocery has the long way because as per Indian retail market size, the grocery has still a lot potential due as compared to online grocery sales in USA, Egypt, Japan and many other countries worldwide.
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