eCommerce Sales in 2013 at record high, Biggest growth
Sales of eCommerce in 2013 set a new record and benchmark in first 2013 Q1. The Chitrangana Statistics and R&D department release report in its annual eCommerce conference,Singapore impressive numbers even more interesting statistical data available ever about Indian eCommerce market. The statistics include data from Chitrangana group client’s.
The total turnover of online order trade in India rose in 2013 by 35.45 percent to 42.47 billion INR now.
Record-breaking sales in e-commerce, according to study
According to the Chitrangana’s study the industry’s growth over the previous year 2013 was far higher than in previous years. For the first time, the industry grew by more than 35 percent.
“The latest figures show once more that our industry is a steady growth driver for the India market. In addition to increasing purchase frequency and increasing amounts, it is primarily the increasing number of buyers, provide the basis for this fantastic result, “said Nitin Lodha, Senior Consultant at Chitrangana.com.
Sales in e-commerce, accounting for 70 percent of industry sales from
Also, the online business made a significant jump over the past year. From 2011 to 2012, sales in eCommerce in growing rapidly will follow same trend for 5 years, even in bad economy situation. The share of the Internet to order all media rising rapidly by 3x in 2013 from 2012.
“E-commerce is already a commonplace for consumers and business safe. The percentage increase in this segment highlights the developments in recent years and confirms the importance of e-commerce for the Interactive Commerce as a growth driver. Have also been established with two major mobile and social media channels in e-commerce business, accelerate this development, “said Dr. Trapti Kumar, Director, eCommerce R&D, Chitrangana.com.
Women and clothing especially important
The customer base is balanced in gender. However, accounting for more than 52.58 percent of the sales from women. Women with the online sales generated a good sales, as well frequent sale.
The largest revenue generator was the 2013 Group of clothing. The sales volume of the group amounted 1.27X from 2012 Q1 – an increase of 24 percent over last year. An even greater increase was achieved with consumer electronics and electronic goods. This product group grew by 28 percent.