Generating orders on new e-commerce site is bit challenging, Everybody makes the site but due to lack of some basic knowledge most of the people’s struggle for order. To increase your sales online, it is important to understand which channels originate quality visitors to your site. Here are 5 KPI (Key Performance Indicator) that will be essential allies throughout your progress.
Conversion rate : The conversion rate is the proportion of traffic generated by your advertising campaign and the number people turned into orders. “To measure your performance, keep in mind that a good online conversion rate is an average of 1.75 to 2.25 % for B2C commerce, and 6.75% to 8% for the B2B market. To achieve best conversion rate you may improve below –
Attract qualified traffic – Get the detail business plan, demography report, audience insight from a expert eCommerce consultant and plan the marketing campaign accordingly.
Optimize your SEO to best match your products, offer and the customer expectations they express in their Google queries.
Powerful Search Engine Campaign : 81% of Internet visitors consider top advertise listings meet their request and 53% of the Internet visitors click when they are in a buying process (Google source).
Identify already qualified prospect via advance level analysis by your consultants or google analytics and re-engage the visitor to convert into final purchase.
Maintain the quality of product, images, product specification which really attract the customer needs.
Record and maintain genuine customer review for the product. According to google research the mentioning of product review on product page increase the CTR by 17% more.
Track The Abandoned Cart : In India, the abandoned cart or missing cart rate is higher than 67%, tracking and following the abandoned cart order can increase big jump in the orders.
Maintain lower customer acquisition (CAC) rate.
Ask your consultant to build proven remedy for return and maintain lower SRR rate.
Pamper your loyal customer with exclusive offer and request for referrals.