43% of e-mail recipients click through from mobile devices.
A whopping 45% of all emails opened is viewed on a smartphone or tablet. This is evident of mobile commerce growth, The figures are based on an analysis by Chitrangana.com of over three billion emails from approximately 8,500 campaigns from 750 different sites in the India. The click-through rate on mobile devices such as tablets and smart phones is almost equal to that of desktops. For every 100 open links in e-, 43% clicked are from mobile device. Chitrangana.com also discovered 28.3% more conversion of clicks made by mobile.