Offline and Word-of-mouth marketing are traditional forms of advertising because of its assure deliverables. Actually, Nielsen found that 92% of consumers follow recommendations from friends and turn into sales immediately without thinking twice about the product, and 70% trust online consumer reviews – available on product review section, social media reviews and other, buy in 2015-16 our research survey found the customer trust online review ( especially on product page ) is declining by 30% and customer more look for social media review ( majorly facebook review) and comment to call final decision about the order. For e-commerce retailers it also an excellent opportunity to have such kind of trend because the active and adverse review over social media channel are under e-commerce monitoring, and any negative review can be resolved to maintain the more significant presence.
Our study found social media channels participate in generating quality referral traffic power. From Aug 2015 to Mar 2016, social media referral traffic to Indian e-Commerce site has increased by 160%, and surprisingly the bounce rate was reduced to 23% compare to 27% in Jan 2015 to Jul 2015. To achieve the social media traffic growth, the online stores requires managing the social media channel in a personal manner with full of human gesture.
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