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India D2C Brand Formation Rises as AI-Led Product Discovery Skews to Incumbents
In a January 2026 commerce architecture audit at Chitrangana (a Business Architecture and eCommerce Consulting firm), one pattern kept reappearing: branded digital commerce sales were softer in several categories, while small D2C brands were still being formed and pulling repeat orders through their own sites. The context is not a clean “online down, D2C up” story. It is more uneven than that. Bain & Company (2024) estimated India’s e-retail penetration at roughly 7–8% of total…
Digital commerce demand softens while new D2C brands rise; AI-driven product discovery is weighting established brand records over product detail in India
In a January 2026 commerce architecture audit at Chitrangana (Business Architecture and eCommerce Consulting), we reviewed Diwali, New Year, and Republic Day sale-period performance across a set of branded consumer categories. The operational picture was mixed. Overall digital commerce and quick commerce sales looked slower in several established lines, while a noticeable number of newer D2C brands showed steadier direct-channel ordering and repeat behavior. This sits alongside a broader market context: Bain & Company (2023)…
How AI is Quietly Reshaping Sustainable Packaging — And Why It Matters Now More Than Ever
What happens when technology and climate change work together? You get packaging that can think, guess, and act. AI isn’t just for chatbots and robots…
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