# 2840India’s e-Commerce Set for Massive Boom, Post Oct 2016 ! – eCommerce Consulting Group
The B2C retail market in India is set for an e-commerce boom that could be sustained until 2019, a leading e-commerce consultancy – Chitrangana is predicting. Chitrangana says a study…
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In Short
India’s e-commerce market is set for a rebound beginning in September 2016, with growth that Chitrangana says could continue for 18 to 24 months and possibly until 2019. The consultancy’s view rests on a study of more than 250 online stores across 14 product categories, which found a shift away from a depressed economy and toward natural growth in small and medium-sized projects. Chitrangana expects specialist small to medium-sized portals to attract more than 45 per cent growth as internet speeds improve across major parts of India.
The B2C retail market in India is set for an e-commerce boom that could be sustained until 2019, a leading e-commerce consultancy – Chitrangana is predicting.
Chitrangana says a study of more than 250 online stores and 14 product categories revealed the e-commerce market in India is starting to buck the trend and shift away from a depressed economy. Its findings suggest 2016, especially from September onwards, will be the year of the small to medium-sized business. The survey’s findings point to a trend of natural growth for small scale projects, while large scale projects are likely to experience more decline
As major parts of India start to benefit from vastly improved internet speeds, Chitrangana says specialist small to medium-sized portals can expect to attract more than 45 per cent growth. It predicts that some medium-sized portals will go on to take top positions in the B2C retail industry, with growth set to continue for at least 18 months and possibly until 2019. Mid to large scale companies, which have been established for longer than three years, could see growth of up to 27 per cent while large scale projects could suffer declines of six per cent.
The predictions come at a time when India’s e-commerce industry has suffered a prolonged and marked decline in sales, a knock-on effect of uncertainty in global markets.
“The e-commerce market will begin a complete rebound from September 2016 and will experience continued huge growth for the next 18 to 24 months and possibly until 2019,” said Nitin Lodha, e-commerce consultant at Chitrangana.
How the 2016 eCommerce Boom Shaped India’s Digital Commerce Landscape
The eCommerce boom of 2015–2016 was a defining moment for India’s digital economy. Fuelled by Flipkart and Amazon’s fierce competition — marked by the iconic billion-dollar Big Billion Days sales events — millions of Indian consumers made their first online purchase during this period. The infrastructure, habits, and competitive dynamics established during this era continue to shape the Indian eCommerce market today.
Legacy of the 2016 eCommerce Boom
- Consumer trust: Large-scale online shopping events normalised eCommerce for a generation of Indian consumers and built baseline trust in online transactions
- Logistics infrastructure: Massive investment in logistics and fulfilment infrastructure during this period laid the foundation for the speed and reach of today’s delivery networks
- Payment innovation: The 2016 demonetisation (occurring shortly after) accelerated digital payment adoption, permanently changing India’s commerce infrastructure
- Talent ecosystem: The boom created a generation of eCommerce practitioners who now lead digital teams across industries
Understanding India’s eCommerce history helps businesses navigate its future. Connect with Chitrangana for strategic insights on the Indian digital commerce market.
Frequently asked
Why does the article treat September 2016 as the turning point?
What kind of businesses does Chitrangana say will benefit most?
How do medium-sized companies compare with large-scale projects in the forecast?
What does the study of 250 online stores and 14 product categories indicate?
When does the forecast stop applying?
How did improved internet speeds affect the forecast?
What role did consumer trust play in the boom?
How is logistics infrastructure part of the long-term legacy?
What changed in payments after the boom?
What is the difference between the 2015–2016 boom and the later slowdown?
Does the article say every business should build in eCommerce?
Why does the article connect the boom to the current talent market?
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