Detailed reports and analysis on eCommerce and digital commerce performance. This category includes data-driven reports covering market trends, industry benchmarks, and business performance metrics.
India’s social commerce matured in just 5 years — faster than e-commerce did. Chitrangana’s 2026 research report maps the falling reach, rising CAC, and where the next commerce channel will come from.
Why India’s small stores face a turning point: rising digital buying, higher costs, and changing shopper habits are redrawing the retail map.
Disclaimer: Figures reflect Chitrangana’s cumulative consulting experience since 2007. Select engagements involve vetted specialist partners, directed and overseen by the firm’s principals. Client details are withheld under confidentiality where requested. Third-party logos and trademarks belong to their respective owners. In India, Chitrangana operates as Chitrangana Consulting LLP (LLPIN: ACX-5858), continuing the practice established in 2007.
1 “1,850+ engagements” reflects comprehensive business architecture, strategy, and transformation projects delivered by Chitrangana between 2007 and 2026.
“100+ business models” refers to distinct commercial frameworks designed, validated, and scaled for clients.
