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Growth of eCommerce in India will more stronger in 2015-16, Report by Chitrangana.com – An eCommerce Consultancy

India’s leading eCommerce consulting company – Chitrangana.com, predicting more than double digit growth in Indian eCommerce business for FY 2015-16. The new startup online site have reported 78% rapid growth,…

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In Short

India’s eCommerce industry was expected to move into triple-digit growth in FY 2015-16, according to Chitrangana.com’s review at the India Business Forum 2015. The firm said the market had already seen 78% rapid growth in new startup online sites over the previous year, and that startups were contributing 40% of total industry growth. Chitrangana.com linked that outlook to five drivers: mobile devices, wider internet reach, limited product availability in small towns, transparent pricing, and social media networks.

📚 Archival Research — Originally Published 2015

India’s leading eCommerce consulting company – Chitrangana.com, predicting more than double digit growth in Indian eCommerce business for FY 2015-16. The new startup online site have reported 78% rapid growth, than previous year.

An annual review to of eCommerce industry at India business forum 2015, consultants of India’s leading eCommerce consulting company chitrangana.com has explained the growth prediction of eCommerce business in India for the FY 2015-16.

The consultant says : “The eCommerce industry is growing more than by double digit if we include start-up websites, the start-up website now contributing 40% stack in total industry growth as well the sales of startup websites are grown by 78%, than previous year, the industry is expected to touch triple digit growth in FY 2015-16.”

The forum has discussed various market statistics include prediction reveal by chitragana.com , The consultant Mr. Nitin Lodha responsible for startup development at chitrangana.com said the addition of mobile commerce boost the industry in multiple dimension and it has created a new base of customer which is bigger than total number of customer added in last 5 years, he also predicts the launch of fast internet service like 4G will boost the customer base rapidly in tens of multiplication. Mr. Lodha said the growth of customer base which obviously boost the demand of products as well.

The forum found respect to growth of Indian eCommerce industry the player or sites are very limited, even in current scenario most of the big players are not able to maintain the order delivery and customer support at slight increase in sales during weekends or festivals. The forum expects more than 400 new commerce site with the capacity of thousand order per Hr processing and about 10,000 new launch of small scale startups are required to handle the expected business growth by the end of 2016. By 2016, e-commerce transactions in India are projected to hit approximately 8.% percent of total retail business of India and by 2023, India’s e-commerce market is forecasted to be larger than those of the US, Britain, Japan, Germany, and France combined.

According to chitrangana.com, there are five major drivers are working in favour of e-commerce growth in India: mobile devices, reach of internet, lack of products availability in Indian small towns, transparent pricing and social media network.

Frequently asked

Why did Chitrangana.com expect startup sites to matter more than established players?

Chitrangana.com said startup websites were contributing 40% of total industry growth, and their sales had grown 78% over the previous year. That made startups a major growth engine, not a side market. The report also implied that established players were constrained by delivery and customer support during peak demand, which gave newer sites room to expand if they could build the right operating capacity.

How does mobile commerce change the eCommerce growth picture in this report?

The report said mobile commerce expanded the industry in multiple dimensions and created a new customer base larger than the total added in the last five years. That changes growth from a narrow channel shift into a broader market expansion. The implication is structural: more users, more frequent access, and more pressure on product availability and order fulfillment.

What role does 4G play in the forecast?

Chitrangana.com said faster internet services like 4G would boost the customer base rapidly, by tens of multiplication. In the report’s logic, faster access does not just improve convenience; it increases the number of people who can participate in eCommerce and raises demand across the market.

Why did the report mention small towns as a growth driver?

The report listed lack of product availability in Indian small towns as one of five major growth drivers. That means demand exists where supply is limited, and eCommerce can fill that gap through wider assortment and reach. The report treated this as a core market condition, not a temporary trend.

What does transparent pricing contribute to eCommerce growth?

Transparent pricing was named as one of the five drivers in favor of eCommerce growth. In this context, it means buyers can compare prices more clearly than in many offline settings, which strengthens demand and reduces uncertainty. The report placed it alongside access and product availability, showing that price clarity is part of market expansion.

When does the report suggest current eCommerce infrastructure does not apply?

The report said many big players were still unable to maintain order delivery and customer support when sales rose slightly during weekends or festivals. In those conditions, existing infrastructure does not scale well enough. The message is that current systems may work in normal periods but fail under predictable peaks.

How many new commerce sites did the forum expect India to need by the end of 2016?

The forum expected more than 400 new commerce sites with the capacity to process about 1,000 orders per hour, plus about 10,000 new small-scale startup launches. Those numbers were presented as the scale needed to handle expected business growth by the end of 2016. The report tied capacity directly to demand growth.

What is the significance of the 8% retail transaction projection for 2016?

By 2016, e-commerce transactions in India were projected to reach approximately 8% of total retail business. That figure signals that eCommerce was moving from a niche share toward a material part of retail. The report used it as evidence that the market was becoming large enough to require more infrastructure and more startup launches.

How does the startup growth figure compare with the broader industry forecast?

The report said startup online sites had grown 78% year over year, while the broader industry was expected to reach triple-digit growth in FY 2015-16. The comparison suggests that startups were not just following the market; they were helping drive it. Chitrangana.com also said startups were contributing 40% of total industry growth.

What market constraint did the report identify beyond demand growth?

The report identified operational strain as a major constraint. It said even large players struggled with delivery and customer support during slight increases in sales around weekends and festivals. That means growth was not limited by demand alone; execution capacity was also a bottleneck.

Why did the report combine market drivers with capacity needs?

The report treated growth as a system, not a slogan. It paired five demand drivers with a clear supply-side problem: too few sites, too little processing capacity, and weak peak-period operations. That combination shows a consulting view of eCommerce architecture, where viability depends on both market pull and execution design.

What does the report imply about the future size of India’s eCommerce market versus global markets?

The report said that by 2023, India’s e-commerce market was forecasted to be larger than those of the US, Britain, Japan, Germany, and France combined. That is a long-range projection, not a short-term result. In the report’s framing, the FY 2015-16 growth outlook was an early stage in a much larger market shift.

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