eCommerce in India will grown by 37% in 2015 – Report by Chitrangana.com

India’s leading eCommerce consultancy company Chitrangana.com has projected 37% growth of eCommerce retail business in India for the year 2015. The company which is consulting more than 1850+ project with group of 45+ industries top most consultant.

Chitrangana.com, a leader in eCommerce consultancy in Asia, today reported its official released forecast for the FY 2015-16. The CMO Mukta Sharma said the current FY will be the year of online retail spending in India with an average growth of 37% YoY. The reported forecast the growth in the month of April, July, October, and November will be higher than average growth. Spending using desktop computers for that period will increase by 23% whereas the spending from mobile device will increase by 51% in FY 2015.

The report also mentioned the year 2015-16 will be the year for startups and new projects, company advice that it is the right time to start a new project and the market has huge opportunity, the CMO advises new entrepreneurs to plan the project with long term vision, select potential category, build robust technology and fool proof marketing planning. Mr. Nitin Lodha, a senior consultant who is also an angel investor said the new project needs to more focused on strong back end technology, he exampled most of start-ups start project with average website instead caring about back office technology and website experience, which hurdles project growth in very short period of time.

Chitrangana.com assumes strongest increase in average spending of buyers with an increase of 47%. The report also forecast increase of customers by 54% in FY 2015, which is expected to boost the potential of market. Senior consultant Mr. Nitin Lodha said the trend of online payment will also increase 57% and COD will decrease, respectively. Mr. Lodha said making payment via debit or credit card is actually being very secure for the customer and it adds extra protection for after sales support, he said if a customer pays via debit or credit card and companies not address the customer complaint as per policy mentioned on the site then the customer can easily forward the case to the bank and request for a charge back. According to Mr. Nitin, in India people are not aware about the charge back feature of online payment and his emphasis to educate customers about the process.

Chitrangana.com, India’s leading ecommerce consultancy advises new entrepreneurs to find opportunity in home decor, custom boutique fashion, personal care gadgets, health equipment, home and office furnishing, legal and financial service, electrical equipments, lightings, regional food products for an Indian online retail business.

The company has also assumed a positive outlook for eCommerce business in neighbouring counties like Nepal, Sri Lanka, Maldives, and Bangladesh. The neighbouring counties will be a new market opportunity for Indian eCommerce due to lack of sourcing in these countries.

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India’s eCommerce Growth Journey: From 2015 to 2025

The 37% growth projection for Indian eCommerce in 2015 was considered ambitious at the time — and it proved accurate. What the forecasts of 2015 underestimated was not the growth rate but the structural depth of the opportunity. A decade later, India’s eCommerce market has grown more than 15 times, and the foundations laid during the 2014–2016 growth surge continue to shape the sector’s trajectory.

What Drove India’s Early eCommerce Growth

• Smartphone penetration: Affordable Android devices brought millions of first-time internet users directly to mobile eCommerce
• Cash-on-delivery: Offering COD as a payment option overcame consumer trust barriers and enabled eCommerce to reach consumers without credit cards or digital payment accounts
• Aggressive discounting: Platform-funded discounts during the early years created the consumer habit of online shopping — even if the economics were unsustainable long-term
• Marketplace expansion: Flipkart and Amazon’s rapid category expansion from books and electronics into fashion, home goods, and groceries broadened the eCommerce addressable market

From Growth to Maturity: How Indian eCommerce Has Evolved

The rapid growth phase of 2014–2018 was followed by a maturation phase that prioritised profitability over pure growth. This is a healthy evolution — the businesses and infrastructure built during the growth phase now form the foundation for a much more sustainable eCommerce ecosystem. For businesses entering or expanding in Indian eCommerce today, the lessons of this journey are directly relevant: build for long-term unit economics, not just short-term growth metrics.

Understanding India’s eCommerce evolution helps inform smarter business strategy. Connect with Chitrangana for expert eCommerce strategy and market intelligence.