Consumer durable sales for offline and online retail is moving with significant growth. The consumer durable sales recorded $9.7B in FY 2015 and recent IBEF research expected the growth of e-commerce and offline consumer durable revenue to be jumped $12.5B in FY 2016. The consumer durable market supposed to grown by 13% CAGR from FY 2005 to FY 2020.Another research found SAMSUNG Electronics is leading the consumer durable market in current FY 2015.

eCommerce Consultant at Chitrangana said the rural demand is reduced in last few financial quarters. The rural market will add 33% stack is the consumer durable growth and the urban area will lead the demand data by 67% in India. The eCommerce expected to add 3.45% share in total consumer durable in FY 2016, around 5.25% share will by modern retail and the traditional offline retail expected to to add 91.3% sales in total consumer durable sales in FY 2016.