Startup & Digital Economy

The Situation: D2C’s Frontend Boom Is Hitting a Backend Wall Over the past decade, Direct-to-Consumer (D2C) brands have surged by capitalizing on a direct line to their customers, powered by performance marketing, social storytelling, and sleek digital storefronts. This marketing-led playbook worked—until it didn’t. Today, the unit economics are crumbling. Advertising costs have ballooned, customer acquisition has plateaued, and consumer expectations have shifted from wow moments to when and how their order arrives. As Derek…

What if 28% of your customers expected their orders within an hour? That’s not a hypothetical—it’s a forecast for Indian e-commerce by 2025. With rising digital adoption and lifestyle shifts, Indian consumers are placing a premium on speed. A new insight from Chitrangana reveals that almost one in three shoppers will demand same-hour delivery, marking a sharp turn from traditional fulfillment expectations. This is not just about logistics—it’s a signal. A shift that’s reshaping what…

Ayurveda, the ancient Indian system of wellness, is stepping into the future with innovation. As the global demand for personalized and natural wellness solutions skyrockets, integrating Ayurveda with technology and…

India’s Economic Slowdown: An In-Depth Analysis of the Growth Drivers and Policy Gaps India, often hailed as one of the world’s fastest-growing economies, is facing a slowdown that has sparked…

At Chitrangana, India’s leading eCommerce consultancy with over 20 years of experience in the online jewelry market, we’ve witnessed firsthand the transformation of consumer behavior in luxury retail. Our deep…

This article explores a fascinating shift in the Indian e-commerce landscape: the growing popularity of direct-to-consumer (D2C) brands and the potential decline of major marketplaces. Our research at Chitrangana.com indicates…

By Principal Business Advisor, Chitrangana.com – The Leading eCommerce Consultancy of India. The fast food industry is on the brink of a technological revolution, and it’s time for businesses to…