Topshop – D2C Fashion
Chitrangana worked with Topshop as an eCommerce consultant on its D2C online store and CRM.
About Topshop
Topshop was a popular UK fashion brand. It was known for trend-led clothes and sold straight to shoppers through its own stores and website. Its online shop let buyers see new looks fast and order them with ease.
How Chitrangana helped
We gave eCommerce consultant support for the D2C store. We looked at how the store ran and how it kept in touch with shoppers through CRM, and we shared simple, clear advice. Our help covered store and growth support, so more people could find the brand and stay close to it. We kept every step easy to follow and easy to run day to day.
Building in this category?
Every engagement begins with the Business Architect.
A working session on your model, not a pitch. We map where the money is actually made, then agree what to build first.
Each case describes the business and its model as they stood during the period the case draws on; a company’s subsequent history is its own. The cases on this page draw on Chitrangana’s professional work and study, carried out directly or with partner firms, with the working record held in confidence. Brand names and trademarks belong to their respective owners; their appearance does not imply endorsement, affiliation, or partnership.
