The Work Behind the Work
What Gets Built Right Rarely Announces Itself.
Chitrangana has been at the intersection of eCommerce evolution, AI-driven commerce, and digital business transformation since 2007. Our engagements span startups finding their footing to enterprises redefining their categories. Some of our most significant work is covered by confidentiality agreements — what you see here is a curated window into our thinking, our process, and the kinds of challenges we are built to solve.
BRANDS IN OUR ORBIT
The Companies That Shaped Our Thinking.
Over nearly two decades, Chitrangana’s consulting intelligence has been shaped by direct engagements, deep research, and category analysis across global and Indian commerce. The brands below represent the breadth of that exposure — industries studied, markets analysed, and businesses architected.
Good architecture does not announce itself. It simply holds — through market shifts, competitive pressure, and the thousand decisions that follow the first one.
Since 2007, Chitrangana has worked at the intersection of business viability, commerce architecture, and execution partnership. Our engagements have spanned startups in their earliest phase of thinking to enterprises navigating complex digital transformation. Some of that work is named here. Much of it, by agreement, is not.
What has remained constant across every engagement is the standard applied before a single rupee of capital moves — rigorous evaluation, honest assessment, and architecture that is built to last rather than built to impress.
The businesses that have worked with Chitrangana know what was built and why it holds. That is the only endorsement that has ever mattered to us.
Disclaimer
This portfolio represents a curated selection of Chitrangana’s work spanning consulting engagements, research projects, and publicly studied commerce models. Engagements may include direct consulting, strategic research, independent analysis, or advisory contributions. Certain client relationships and project details are subject to confidentiality agreements and are not disclosed here. The inclusion of brand names and logos does not constitute a claim of partnership, endorsement, or affiliation by the respective organisations. All contributions are as described within individual project summaries.
Don’t build it and hope.
Architect it and know.
At Chitrangana, every number represents a decision made right — before the budget was committed, before the execution began. We work with founders and enterprises who refuse to leave their business outcomes to chance. From eCommerce consulting to AI integration, from business ideation to digital transformation — we design what works, and build what lasts.
If you are building something that matters — start with the right foundation.
Years of Consulting Excellence
Business Models Designed and Launched
Ideas Redirected Before Capital Was Wasted
Annual GMV Impact
