{"id":7450,"date":"2022-12-28T14:58:18","date_gmt":"2022-12-28T09:28:18","guid":{"rendered":"https:\/\/www.chitrangana.com\/?p=7450"},"modified":"2022-12-28T15:24:32","modified_gmt":"2022-12-28T09:54:32","slug":"digital-ad-spend-in-india-expected-to-reach-21-billion-by-2028","status":"publish","type":"post","link":"https:\/\/www.chitrangana.com\/Consultant\/digital-ad-spend-in-india-expected-to-reach-21-billion-by-2028\/","title":{"rendered":"Digital Ad Spend in India Expected to Reach $21 Billion by 2028"},"content":{"rendered":"<p>Digital ad spend in India is expected to increase significantly over the next five years, reaching $21 billion by 2028, according to a report by Chitrangana eCommerce Consultants.<\/p>\n<ul class=\"checklist super91\">\n<li>This represents a compound annual growth rate of 19 to 21%.<\/li>\n<li>The report takes into account various forms of digital advertising, including enterprise spends, small and medium-sized business (SMB) spends, influencer marketing, affiliate marketing, and gaming.<\/li>\n<li>User-generated content is expected to play a significant role in this growth, with around 2.5 to 3 million creators driving marketing spending of $2.8 to $3.5 billion by 2028.<\/li>\n<li>Live commerce in India, led by influencers, is projected to reach $8 billion by 2030.<\/li>\n<li>Small and midsize businesses are expected to make up around 40% of total digital ad expenditure by 2028, thanks to the democratized access provided by digital platforms.<\/li>\n<li>In the short term, economic headwinds such as rising interest rates and energy crises may lead to slower growth in the ad market, with an estimated growth rate of 6 to 8% in the next financial year. However, the report predicts that macroeconomic engines will pick up momentum again by the following financial year.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital ad spend in India is expected to increase significantly over the next five years, reaching $21 billion by 2028, according to a report by Chitrangana eCommerce Consultants. This represents a compound annual growth rate of 19 to 21%. The report takes into account various forms of digital advertising, including enterprise spends, small and medium-sized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530,531],"tags":[649,650,651,646,482,647,648],"_links":{"self":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts\/7450"}],"collection":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/comments?post=7450"}],"version-history":[{"count":0,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts\/7450\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/media?parent=7450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/categories?post=7450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/tags?post=7450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}