No#1 eCommerce Consultant and Expert eCommerce Consulting Solution Provider https://www.chitrangana.com Expert Consultation on eCommerce, Online Business, eCommerce Consulting, eCommerce Consultant and eCommerce Marketing Soltuion Provider Fri, 21 Sep 2018 08:30:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Why Indian eCommerce Start-Ups Don’t Prosperhttps://www.chitrangana.com/Consultant/why-indian-ecommerce-startups-fails/ Fri, 21 Sep 2018 08:27:08 +0000 https://www.chitrangana.com/?p=3413 India, a nation that boasts of nearly 500 million Internet users and the No. 1 market in the online retail space, should already be the global leader with regards to eCommerce. According to a recent study conducted by the International Data Corporation (IDC), India is the fastest growing market in the global Top 20 smartphone […]

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India, a nation that boasts of nearly 500 million Internet users and the No. 1 market in the online retail space, should already be the global leader with regards to eCommerce.
According to a recent study conducted by the International Data Corporation (IDC), India is the fastest growing market in the global Top 20 smartphone marketplace, witnessing an impeccable annual growth of 14% in 2017, with a total shipment of 124 million units. To add to that, even Rural India has observed a staggering growth in the mobile Internet business.
Moreover, the Govt. of India’s recent draft eCommerce policy is tailor-made for start-ups to thrive, and essentially topple over established giants such as Amazon, Flipkart and Reliance.
Even in the midst of a recent national economic downturn, India’s eCommerce industry saw a gradual rise in consumption demand.
Despite working with such advantages, most Indian eCommerce start-ups fail to cash in, and inevitably shut shop within six months of their launch. So, why exactly has India failed to position itself as the world’s No. 1 eCommerce player? In this article, we dive into common mistakes made by most start-ups:

a consultation paper by chitrangana.com

Lack of readiness: Most start-ups ignore the process of conducing prelaunch training for its staff, while also failing to collect adequate information and consumer response, with necessary market research. According to industry experts, it is essential for start-ups to test market waters so they can make needed adjustments post launch and manage expectations accordingly. Most Indian start-ups try to make inroads into the industry without a clear-cut business model or product line.

Can’t differentiate product with business: According to industry experts Chitrangana, most Indian start-ups try to offer “trending and fashionable products” but fail to establish “a real business” that will draw customers to return again and again. “This is a classic case of confusing product with business,” says Nitin Lodha, the father of the O2O model and a specialist in helping eCommerce start-ups. Lodha, who represents Chitrangana.com, believes start-ups expect quick returns from their investments and therefore don’t follow through with a game plan. “Start-ups should not alter product line based on market trends, they should stick to a clear-cut business plan,” adds Lodha.

Underrating importance of technology: This is one of the most common and biggest mistakes made by Indian eCommerce start-ups. They underestimate the importance of technology, by failing to invest in proper IT infrastructure, which is essential to deliver a user-friendly experience. “Most of them feel eCommerce is just about creating a functional website. There’s a lot more to it,” says Vishal Shah, senior eCommerce mentor, Chitrangana.com, with more than 15 years of experience. “Since more than 75% users browse using smartphones, it is important for Indian start-ups to deliver mobile-friendly experience. But I have observed that they rarely meet the Google-offered guidelines,” adds Shah. According to Shah, a number of amateur software firms, mislead start-ups in the name of “Responsive Mobile Design” and the naïve clients buy the myth that their websites are mobile-friendly.

Working without consultants: Most Indian eCommerce start-ups, especially those targeting domestic markets, try to enter the market without seeking the help of industry experts. Why exactly do they need consultants? It’s not just for advice on product line, but consultants can aid start-ups every step of the way, and help forge partnerships with necessary service providers such as payment gateway, courier services, branding agencies and suppliers. Without consultants, start-ups would have to establish these relationships on their own, a time-consuming and arduous task that is likely to hamper business.

Scaling too fast: According to a recent survey, almost 75% global internet start-ups fail because they peaked too soon. While these figures don’t do justice to Indian start-ups, it can’t be ignored that many start-ups in India exhausted their funds on the unnecessary segments. For example, instead of enhancing technology, they allocate budget to expand staff or for extravagant marketing campaigns. Industry experts believe Indian start-ups should focus on things that make their business more viable instead of spending money on unnecessary luxuries.

Fear of rejection: In the informed opinion of Mukta Sharma, CMO and renowned marketing innovator in the U.K., Chitrangana.com, a number of Indian start-ups lose inspiration and focus after preliminary market reaction, which is mostly always negative. “It is essential for start-ups to trust in their experiments and follow through with a gamplean, instead of constantly altering their strategies due to fear of failure. They need to change this mindset and focus on positives of each failure, and apply those lessons to improve business,” says Sharma, who has helped several global eCommerce start-ups with his innovative marketing campaigns. According to Sharma, most successful franchises used their initial failures to their own advantage.

Unclear business vision: With hopes of pleasing customers from various demographics, a number of Indian start-ups try to execute multiple projects at once, instead of focussing on a specialised product line. “They try to juggle too many hats,” says Aabid Ali, Director, Business Intelligence Wing at Chitrangana.com. “They should try to focus on one project. By trying to do much, they fail to drive marketing campaigns to keep consumers interested. To succeed in cutthroat eCommerce market, start-ups need personalised strategy, clear-cut strategies and long term vision,” added Ali.

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O2O Commerce Is The Next Retail Revolution In Indiahttps://www.chitrangana.com/Consultant/o2o-commerce-revolution-in-india/ Tue, 11 Sep 2018 13:53:35 +0000 https://www.chitrangana.com/?p=3384 DESPITE boasting of the world’s largest consumer base for eCommerce, online shopping portals contribute to only 4% of India’s total retail business. A recent study revealed that 96% of the marketplace prefers the traditional, offline shopping experience. Industry experts believe customers rely upon personal interaction and real time product information before making a payment. Even […]

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DESPITE boasting of the world’s largest consumer base for eCommerce, online shopping portals contribute to only 4% of India’s total retail business. A recent study revealed that 96% of the marketplace prefers the traditional, offline shopping experience. Industry experts believe customers rely upon personal interaction and real time product information before making a payment.
Even in metros and tier 1 cities, eCommerce portals contribute to only 22% of total retail sales. This low number can be attributed to reluctance of customers to trust online payment methods, undue shipping charges, the lack of installation assistance, and difficulty to operate without technology, among others.
To widen their customer base, the time is right for traditional shop owners to upgrade to the O2O model, which includes all eCommerce benefits but also overcomes the drawbacks of online shopping.
Through the following points, we try to explain the significance of O2O Commerce in India.

o2o ecommerce in india, the exclusive innovation by Chitrangana.com

What is O2O?

O2O (Online-to-Offline) is a business model which moves customers from interacting online (via portals, e-mails, mobile apps) to engaging offline (interacting with store owner, test product before purchase). It’s an approach to entice customers in an online environment but with the benefits of offline shopping, which includes testing/touching the product, interacting with store owner, comparing multiple products and getting real time price details, before finalising an order.

How it works

The techniques that O2O commerce companies use include in-store pick-up of items purchased online, allowing items purchased online to be returned at store and allowing customers to place orders online while at the store (using a Kiosk machine or mobile phone), among other methods. Chitrangana, the innovators of the O2O business model in India, has converted several traditional retail stores to O2O commerce with the aid of a Kisok machine, which is installed at existing stores and other retail outlets. This machine, a centrally connected LED screen, allows customers to search and browse a wide range of products with the help of multiple images and real time specifications. Several international O2O businesses work with help of voice-based apps, mobile QR codes and instant messaging.

How O2O can revolutionize India’s retail industry

As mentioned before, the majority of India’s consumer base still prefers an offline shopping experience. Also, 67% of India’s population still resides in rural areas, isn’t fluent with technology, and thus requires assistance to shop online. By switching to O2O, retailers can offer benefits of eCommerce but personal interaction and technology assistance to customers. The O2O model can serve every type of customer, be it educated or uneducated, or urban or rural. Since India has the world’s biggest consumer base, retailers can take advantage by creating product awareness online, but allowing customers to visit the store before finalizing an order. This is why O2O model can revolutionize India’s retail industry.

Why traditional retailers should upgrade to O2O

Traditional Indian retailers are running out of space, and it is difficult for them to increase the size of the store due to escalating real estate prices. Due to these challenges, they are unable to maintain a large inventory and showcase a wide range of products, which results in lower conversion rate of sales. To increase inventory, expand business or open new branches, they require significant capital investment. By adopting O2O model, they can maintain multiple stores with limited stock, manage stores with lesser employees but detailed product information. They can also reduce the Dead Stock or Non-moving stock, since the O2O model doesn’t require them to maintain mass stock.

In Conclusion…

Since the key goal of the O2O model is to attract a certain type of customer who is willing to visit the store instead of trusting online shops, India is the perfect marketplace for retailers. In overseas markets, 80% consumers research items online before making a purchase, either by visiting store or portal. With India boasting of nearly 500 million Internet users, traditional retailers can execute the online-to-offline method without much investment or technology enhancement.

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PCI Compliance Guide : Why Indian eCommerce Start-Ups Must look for PCI Compliancehttps://www.chitrangana.com/Consultant/pci-compliant/ Thu, 06 Sep 2018 11:36:38 +0000 https://www.chitrangana.com/?p=3366 A lot of eCommerce start-ups are entering the market, with hopes of competing with the likes of Amazon and Flipkart. To do so, they need to comply with PCI security standards, to avoid credit card fraud and data breaches. But what exactly does being PCI Compliant mean? Here, we explain: What is PCI DSS? The […]

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A lot of eCommerce start-ups are entering the market, with hopes of competing with the likes of Amazon and Flipkart. To do so, they need to comply with PCI security standards, to avoid credit card fraud and data breaches. But what exactly does being PCI Compliant mean? Here, we explain:

A detail guide on PCI Compliance Guide for Indian eCommerce by Chitrangana.com

What is PCI DSS?

The Payment Card Industry Data Security Standards (PCI DSS) is a globally accepted policy used to protect debit, credit and cash card transactions. These procedures are used to protect the card holder’s personal data against misuse. By following PCI DSS, merchants and sellers can safely accept, store, process and transmit customer information during eCommerce transactions. PCI DSS was created in 2004 by five major credit card companies i.e. Visa, MasterCard, Discover, JCB and American Express.

Who must comply with PCI DSS? 

“Any merchant, acquirer, issuer bank and service provider that processes, stores or transmits credit or debit card data must follow the procedures of PCI DSS. Besides protecting cardholder data, complying with PCI DSS means to ensure information systems and payment applications are secured in real time.” Said Mr. Karl Schrade, Senior Cyber Security Consultant at Chitrangana.com

Different levels of PCI DSS compliance


Tier 1: Over 6 million transactions a year

Tier 2: Transactions between 1-6 million a year

Tier 3: Less than 1 million yearly transactions

Tier 4: Less than 20,000 transactions a year

How to be PCI compliant?


1) Never see, store or have access to cardholder data

2) Never tokenize credit card information

3) Never use third-party payment gateway

4) Logging, testing, audit trials before launching website

5) Strictly follow security policies set by payment partners

What happens if you are not PCI compliant

If your eCommerce website does not follow PCI Security Standards, there is a high risk of customer data being hacked. Also, banks are not permitted to offer services to merchants that aren’t PCI Compliant. In 2013, the Reserve Bank of India (RBI) ruled it mandatory for banks to ensure that “that the terminals installed at the merchants for capturing card payments should be certified for PCI-DSS and PA-DSS.”

How to maintain PCI DSS compliance?

Remaining PCI compliant is a continuous process. To maintain PCI DSS compliance for your eCommerce website, you need to perform the Self-Assessment Questionnaire every 12 months. You are also required to “regularly test security systems and processes” every 3 months which includes running vulnerability scans that need to be run by an Approved Scanning Vendor. For example, PayPal constantly works with its merchants to ensure they remain PCI compliant.

What is the difference between PCI compliance and PCI certified?

As explained before, PCI compliance can be achieved by completing the Self-Assessment Questionnaire (SAQ). The test you take depends on how you integrate payment gateway and cardholder data. However, PCI certification requires a severe self-audit and a special audit conducted by Qualified Security Assessor (QSA). If you pass the audit, the PCI Security Standards Council (PCI SSC) will grant you PCI Certification. It is important to note that requirements for PCI Compliance and PCI Certification are almost the same. The difference is who conducts the audit, verifies the requirements and evidence.

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Why Traditional Wholesale Business Must Transform To B2B – Part 2https://www.chitrangana.com/Consultant/why-traditional-wholesale-business-must-transform-to-b2b/ Sun, 02 Sep 2018 08:56:10 +0000 https://www.chitrangana.com/?p=3352 In India, B2B eCommerce is like Oxygen for the dying breed of wholesalers and traders. It’s time for them to forget their traditional methods and adopt the B2B model, to sustain and grow in the global eCommerce market. By switching to B2B, they will have the luxury of governing business across India – the world’s […]

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In India, B2B eCommerce is like Oxygen for the dying breed of wholesalers and traders. It’s time for them to forget their traditional methods and adopt the B2B model, to sustain and grow in the global eCommerce market. By switching to B2B, they will have the luxury of governing business across India – the world’s largest consumer market – instead of limiting themselves to a small portion of the country.

B2B: Cost-Effective Strategy : Over the last few years, there is enough proof that B2B model offers an incredible cost-effective strategy, no matter the size of the business. This is why traditional traders and wholesalers need to adopt B2B model which will help them reduce operation costs and expand their business.

Avoiding Human Errors : Using traditional methods, Indian wholesalers are still manually handling orders through phone calls, e-mail and fax. When clients call, it requires manual entry which could lead to human error and possibility of missing the order. Also, this process takes twice as long because customer has to input an order.

But by switching to B2B eCommerce portal, traditional sellers can allow customers to place their own orders and free up customer service agents for other important duties. By switching to B2B, they can also maintain multiple price books and target customers with promotions, hot deals and content. This way, they can create an optimal B2B buying environment.

In 2014, a report by Chitrangana.com revealed that 69% of B2B companies will stop publishing print catalogues within the next five years. By doing this, they can switch to mobile-friendly versions that can accesses easily on tablets or smartphones.

Smarter Purchasing  : There are many more reasons why traditional wholesalers should switch to B2B. They can have more control over inventory and avoid bulk purchases. They can avoid dealing with high quantity and invoice value, and instead be smarter with their purchasing. They no longer need to stockpile products.

“With GST implementation, wholesalers can also target wide customer base across the country and expand their business. With no additional tax, they can target major business growth. By switching to B2B, they can also optimize shipping and logistics. Since India has the world’s largest consumer market, B2B model is a golden ticket for wholesalers to expand their business and target new regions in the country.” said Navin Surya, Senior eCommerce Mentor at Chitrangana.com

Build Roadmap to eCommerce : If wholesalers feel it is too expensive to switch to B2B, they can simply replicate the codebase of other models. This is the most inexpensive and fastest option. After doing this, eCommerce managers can gain feedback from wholesalers and then build a roadmap for building a new B2B eCommerce platform.

The time is right for traditional Indian wholesalers and traders to ditch the old methods and adopt the B2B model. It is the only way for them to sustain their business and compete with new players.

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Why indian wholesalers & traders must transform to B2B eCommerce – Part 1https://www.chitrangana.com/Consultant/indian-wholesalers-transform-to-b2b-ecommerce/ Sat, 25 Aug 2018 14:29:51 +0000 https://www.chitrangana.com/?p=3325 INDIA boasts of the fourth largest market in the world with regards to B2B trading and traditional wholesales business. And yet, India’s wholesalers and B2B traders prefer the traditional business route, which involves dealing with higher quantity and invoice value. So why should traditional wholesalers switch to B2B eCommerce model? We explain in this article: […]

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INDIA boasts of the fourth largest market in the world with regards to B2B trading and traditional wholesales business. And yet, India’s wholesalers and B2B traders prefer the traditional business route, which involves dealing with higher quantity and invoice value. So why should traditional wholesalers switch to B2B eCommerce model? We explain in this article:

 

Order Automation 

The traditional wholesale business operates on high quantities and high invoice value, as they sell products to other retailers on small wholesalers. By adopting B2B model, they can automate recurring purchases and smart shipments which will reduce their day-to-day operation costs. According to Chitrangana.com, India’s leading eCommerce consultancy, the B2B automation can help both buyers and seller in their regular business needs. 

Lower Operation Costs

India’s traditional wholesale business works on a low profit margin and the key goal of the business is to manage operations on optimised level, save time and money in each project. By switching to B2B eCommerce model, they can reduce operation costs of the business and also accomplish exponential growth in their business. By accepting B2B, traditional businesses can process orders digitally by eCommerce, which will allow them to optimize everything from shipping, logistics and sales.


No Regional Borders

Another critical reason to switch to eCommerce B2B? Since the Govt. of India implemented GST, there are no regional borders and wholesalers and traders can sell their products to every corner of the country without being levied additional state tax. Since entire country has uniform tax structure, wholesalers can be ambitious and take their business to different parts of India. This expansion is easier with the use of eCommerce B2B model which does not require.

Use of Technology

Over the last few years, more than a 100 traditional wholesalers across the world have switched to eCommerce B2B. Why? Because the model has simplified pricing and processes, through automation and technology. In traditional business, sellers are still forced to manually handle orders and then process order with use of manpower. By switching to B2B eCommerce, they can digitize orders and free up personnel for other duties. They can also use Internet platform to target customers with discounts.

Difference Between B2B and B2C eCommerce

Many top B2B eCommerce websites are trying to offer B2C-like experience for B2B customers. In B2C, consumer may want to take a closer look at product, and test the quality, before placing order. With B2B eCommerce model, the customer is offered a lot of product information and high quality images. This use of technology makes it easier for customer to trust the product. The biggest difference between B2B and B2C eCommerce websites is amount of product information available. However, in B2C model, sellers cannot optimize pricing, shipping and logistics like proven B2B eCommerce strategy.

 

Stay tuned to this space for Part 2 of “Why Traditional Wholesale Business Must Transform To B2B”.

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E-Pharmacy is the new wave in Indian eCommercehttps://www.chitrangana.com/Consultant/online-pharmacy-in-india/ Mon, 20 Aug 2018 15:06:41 +0000 https://www.chitrangana.com/?p=3318 Over the past decade, the Indian eCommerce industry has evolved from an online book store to a full-fledged convenience store where a consumer can order just about anything under the sun. And now, the next wave in industry is E-Pharmacy, which is expected to gain 8% market share by the end of 2020. According to […]

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Over the past decade, the Indian eCommerce industry has evolved from an online book store to a full-fledged convenience store where a consumer can order just about anything under the sun. And now, the next wave in industry is E-Pharmacy, which is expected to gain 8% market share by the end of 2020.

According to a recent survey by Research wing of Chitrangana, more than 60% Internet users in Germany buy medication online. In India, a few pharmacy outlets have already set up websites providing home delivery services. However, they are still a long way from competing with portals dealing with food, groceries or garments.

ePharmacy in Indian eCommerce, view by Chitrangana.com

Chitrangana.com, India’s leading eCommerce consultancy, believes the potential of the E-Pharmacy industry is untapped, especially since medicines are a recurring requirement for the average consumer. Since recurring orders will be in the top list, the user base will cover more than 14% market share of the total pharmacy business, especially in tier 1 and tier 2 towns.

Ideally, online pharmacy portals need to be able to provide services similar to local restaurants that depend on a third party for swift delivery. The likes of Zomato and Swiggy deliver from restaurant to doorstep, a model that can work just as effectively for a local pharmacy store. Mr Nitin Lodha, Senior eCommerce consultant & Principal consultant for one of leading (first) ePharmacy startup, believes such a business model has very high potential and has encouraged start-ups to venture in the same. Mr Lodha, who is early learner of Artificial Intelligence believes a strong close integration of Data mining for consumer behaviour, pharmaceutical data, demographical patterns, drug/ pharmaceutical salts can build a game changing model in near future.

As mentioned before, several pharmacy outlets are already operating portals in metro cities. However, the E-Pharmacy industry has yet to make inroads into semi-metros, towns and smaller cities. The implementation of such a business model is required for masses. It will also facilitate an offline retailer to manger their retailer counter.

It’s important to note that data procured from the E-Pharmacy industry can be used in Data Mining and Artificial Intelligence, to find real time trends of medicine demands and various decision-making process of various departments.

In Oct. 2017, the Indian Govt. offered a proposal to regulate sale of medicines through online pharmacies. However, it was strongly opposed by chemists on the grounds that online sales are illegal. They also felt that easy availability of medicines can lead to their misuse and possible re-sale.

While as ePharmacy looks potential business model in India, the government’s proposal to regulate the market will give a stamp of official approval and remove uncertainties surrounding the legality of such sales.

A year ago, Reliance Jio made the ‘JioHealthHub’ health and fitness app live for its users. The mobile app reportedly allows users to upload health and medical data to maintain a profile, view health charts and order medicines online, among other features. Will others follow Reliance Jio and follow suit?

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Top eCommerce consumer trends likely to impact Indian market in 2019https://www.chitrangana.com/Consultant/ecommerce-trends-india-in-2019/ Fri, 17 Aug 2018 10:43:26 +0000 https://www.chitrangana.com/?p=3271 ‘The Indian eCommerce demography is changing rapidly since the younger generation is now a decision-maker with regards to shopping and purchasing. This leads to a change in shopping trends. Since there are more working professionals, they lack sufficient time for shopping.” – Chitrangana.com But by embracing technology, India’s eCommerce industry is now able to offer […]

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‘The Indian eCommerce demography is changing rapidly since the younger generation is now a decision-maker with regards to shopping and purchasing. This leads to a change in shopping trends. Since there are more working professionals, they lack sufficient time for shopping.” – Chitrangana.com

But by embracing technology, India’s eCommerce industry is now able to offer user friendly technology and customer service. Let us dive into five consumer trends we’ll see in the following year:

Top eCommerce consumer trends in India for 2019 – Chitrangana.com

1) Specialised eCommerce Over Marketplace: With each passing day, consumers are choosing specialised eCommerce stores over websites that deal with multiple categories. According to Chitrangana, India’s leading eCommerce consultancy, consumers are avoiding websites such as Amazon and Flipkart due to crowded customer support. The bigger websites avoid taking responsibility for their products — that aren’t handpicked or quality tested before being sold online. However, the specialised start-ups are focussed on a product-driven approach and try to please customers with quality and personalised customer support. Expect more specialised websites to hit the market in 2018-19.

2) Domestic Brands Lose Stigma: Gone are the days when consumers preferred global brands due to the stigma that Indian brands lack quality. In fact, there are increasing signs that Indian consumers buy products based on parameters such as value, price and quality – regardless of their country of origin. A recent study revealed that Indian consumers prefer local brands to foreign ones in the majority of categories surveyed. Among these categories were fresh food, poultry, personal care items, detergent and small electronics. Foreign brands still have a stranglehold over milk power and cosmetics.

3) Automated Retail: In China, smart stores such as BingoBox and EasyGo are growing in popularity. It’s just a matter of time before India’s urban consumers were treated to automated retail experiences. How do they work? The smart stories are outfitted with technologies such as facial recognition, biometric computer vision and frictionless payment methods. Alibaba recently released footage of its “car vending machine,” which simplifies the car-shopping experience by using a combination of a mobile app, an unmanned garage, facial recognition technology and consumer data.

4) Age of Digital Content: With the likes of Netflix and Amazon Prime already enjoying a good marketshare in India, it’s wise to expect more consumers to pay up for Premium Digital Content in the forthcoming years. Initially, consumers were hesitant to pay monthly subscription charges for such services. However, the influx of original content has forced more consumers to choose digital services over the more conventional entertainment platforms. With many services vying for exclusive streaming rights, expect more players to enter the market of premium digital content.

5) Call for Friction-Free Shopping Experience: By studying shopping habits, it’s easy to conclude that Indian consumers are now expecting a shopping experience that’s convenient and friction-free. Consumers are craving for a seamless experience, regardless of the mode or medium of purchase. In the U.S., some brands have merged with eCommerce sites to help provide a superior cross-channel shopping experience. A year ago, Amazon acquired Whole Foods Market and Wallmart acquired delivery company Parcel, which allowed consumers to order day-to-day groceries directly from the eCommerce website. Similarly, Chitrangana expects Indian retail outlets dealing with groceries and day-to-day items to team up with the likes of Amazon, Flipkart or Reliance within the coming year.

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Why Start-Ups Must Embrace Draft eCommerce Policy – view by Chitrangana.comhttps://www.chitrangana.com/Consultant/why-start-ups-must-embrace-draft-ecommerce-policy-view-by-chitrangana-com/ Tue, 14 Aug 2018 08:55:54 +0000 https://www.chitrangana.com/?p=3261 The Govt. of India’s new Draft eCommerce policy should serve as a shot in the arm to ambitious start-ups trying to compete with global giants such as Amazon and Walmart. Seeing as the policy is designed to benefit the Indian consumer and/or retailer, the Govt. of India deserves a ton of praise – Chitrangana.com It’s […]

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The Govt. of India’s new Draft eCommerce policy should serve as a shot in the arm to ambitious start-ups trying to compete with global giants such as Amazon and Walmart. Seeing as the policy is designed to benefit the Indian consumer and/or retailer, the Govt. of India deserves a ton of praise – Chitrangana.com

report on draft ecommerce policy by govt of india

It’s not a well-kept secret, at least in industry circles, that international eCommerce players do everything within the rulebook to bypass the Indian taxation system. Registered in foreign countries, they are booking losses in India, before funnelling income out of the country in the name of technology development, marketing and license fees.

The new Draft eCommerce policy will support start-ups and the Indian business ecosystem. The policy has strongly recommended data localization, giving new firms a two-year sunset period to adjust before localization becomes mandatory. It has also advised direct and indirect tax incentives.

“Besides data localization, the policy, that has received staunch opposition from Flipkart and Amazon, has also proposed a single legislation to address all aspects of digital economy. While proposing a solitary regulator for issues related to consumer protection and FDI implementation, the draft has called for improvements in the legal fragmentation seen through several laws governing the Ecommerce sector.” said Mr. Nitin Lodha, Sr. eCommerce consultant at Chitrangana.com and industry veteran in India & UK.

Since the influx of eCommerce more than a decade ago, Indian start-ups have not received a level playing field. The policy will most definitely go a long way in helping them.

Mr. Vishal Shah, eCommerce Consultant for Corporate Assignments at Chitrangana.com mentioned, “In recent months, a number of Chinese eCommerce players, offering staggering discounts, began marketing in India but without the aid of post-sales customer support. These websites often mask themselves as Indian websites, using Indian advertisements and listing product prices in INR. However, they are not physically stationed in India and offer no customer support or postal address. Recent examples of such websites: aliexpress.com, banggood.com and many more. With the consumer becoming smarter by the day, it’s hard to foresee these websites thriving in the market.”

The Govt. of India, through its new Draft eCommerce policy, is doing everything in its power to endow local players such as Bharti Enterprises, Reliance Jio, TCS, Wipro, Ola, Snapdeal, MakeMyTrip, UrbanClap, Justdial, PepperFry, and Practo, besides start-ups trying to make inroads into the market. The policy, which was jointly drafted by officials from ministries of finance, home affairs, corporate affairs, and electronics and IT, could have a telling impact on the numbers from the next fiscal.

Watch our participation on news discussion our DD Network and Rajya Sabha TV : https://www.chitrangana.com/Consultant/indias-new-draft-ecommerce-policy/

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Top 5 guidelines to starting eCommerce start-ups in Indiahttps://www.chitrangana.com/Consultant/top-5-guidelines-for-startups-india/ Fri, 10 Aug 2018 08:10:52 +0000 https://www.chitrangana.com/?p=3251 We are entering the golden age for eCommerce start-ups in India, especially after the Govt. of India’s new draft policy. But it’s easier said than done, and start-ups must follow a set of guidelines in order to thrive in the marketplace and compete with the likes of Amazon and Flipkart. It’s a little known fact […]

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We are entering the golden age for eCommerce start-ups in India, especially after the Govt. of India’s new draft policy. But it’s easier said than done, and start-ups must follow a set of guidelines in order to thrive in the marketplace and compete with the likes of Amazon and Flipkart.

Top guide for eCommerce startups in India

It’s a little known fact that at least 90% eCommerce start-ups in India fail to blossom due to lack of planning, knowledge and market understanding. And this, despite India being the world’s largest consumer base. While India remains an attractive marketplace for global eCommerce chains, the domestic start-ups continue to struggle owing to unskilled and unprofessional practices.

Do you plan to start a new eCommerce business in India? Here are five strict guidelines to follow:

1) Simple business model, core values: Firstly, it is very important that a start-up has a clear and simple core business idea and be equally modest in its execution. The business should intend to cater to people’s everyday shopping needs rather than trying to sell them services or products that are wants, and not needs.

2) User friendly technology, customer service: Owing to rapid globalisation and the impact of internet, Indian customers are now expecting professionalism and flawless deliverables. This is why it’s vital for a start-up to offer user friendly technology and customer service, in an effort to match up to the standards of eCommerce giants. It’s also important to personalise communication with a customer.

3) Plan investment to 12-18 months: The start-up must set aside a timeframe of 12-18 months as project flourishing time, besides keeping investment ready for a minimum of 24 months. Typically, start-ups expect immediate returns from their businesses, which is not the ideal approach. Industry experts believe any retain business requires a minimum of 2-3 years before generating significant revenue.

4) Right Product, complete catalogue: It’s very important to have a detailed catalogue on the website, including a quality photograph and product detail. According to a survey, a lot of websites struggle to sell a customer on a product due to lack of proper collection, product photograph or price.

5) Customer Support, even for small orders: Regardless of the density or cost of the order, the website must offer quality customer service. This is one of the primary reasons for the quick success of Amazon in India. A survey reveals that customers prefer making smaller orders while experimenting with a new eCommerce website. And therefore, the website should treat the order with equal importance.

And finally, it’s strongly advisable for start-ups to seek the help of a renowned eCommerce consultant such as Chitrangana, the pioneers of the O2O business model in India. Chitrangana, which has helped a host of eCommerce start-ups find their footing in the Indian market, boasts of a dedicated team of 45+ consultants in India, UK and Singapore. The team has 10+ years of experience in multiple disciplines.

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eCommerce Startup Revolution: How Indian start-ups can spread their wings in eCommercehttps://www.chitrangana.com/Consultant/ecommerce-startup-revolution/ Thu, 09 Aug 2018 17:58:35 +0000 https://www.chitrangana.com/?p=3233 With the Govt. of India already determined to help Indian eCommerce start-ups compete with established overseas giants, we highlight five ideas that will help them in their cause. 1) Aid of Search Engines: Besides improving SEO for their websites through use of strong keywords and link building, the start-ups must view themselves as search engines […]

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With the Govt. of India already determined to help Indian eCommerce start-ups compete with established overseas giants, we highlight five ideas that will help them in their cause.

eCommerce Startup Revolution: How Indian start-ups can spread their wings in eCommerce

1) Aid of Search Engines: Besides improving SEO for their websites through use of strong keywords and link building, the start-ups must view themselves as search engines and not just eCommerce websites. According to a research by Nielsen, search success rates have increased from 74% to 92% since 2011, hinting that a majority of online shoppers Google a desired product even before visiting the website.

Therefore, it is crucial that start-ups establish strong search engines and work hand-in-hand with Google for effective search engine optimization. This process also lets users compare the same product from two websites since the weighted review scores rank search results based on higher scores.

2) Hiring a consultant: For start-ups, it is also advisable to seek the help of an established eCommerce consultant such as Chitrangana, the innovators of the O2O business model in India. For nearly a decade, Chitrangana has helped several eCommerce start-ups find their footing in the Indian market.

In their most recent report, Chitrangana.com advised start-ups to focus on specialised categories and a regional marketplace, instead of engaging in multiple categories and a wide array of products. They have also recommended start-ups to connect Online to Offline for small towns and rural India, which will help them tap into newer markets and the majority of the Indian population.

3) Sellers open to own websites: For the longest of time, sellers and vendors trusted Amazon above every other player in the market. However, that trend is quickly changing, and it should prove to be encouraging for the ambitious start-ups.

In the U.S., for example, a recent survey revealed that 70% of the sellers were earning the majority of their revenue from self-run storefronts, while Amazon accounted for only 6% of their sales. A decade ago, sellers were far more comfortable routing everything via Amazon and settling for lesser margins.

Another report revealed that, of the fastest growing eCommerce sellers in the U.S., only 27% reported Amazon as their top channel, and 43% sellers were looking at other websites. These numbers suggest that Amazon no longer has a stranglehold over the American market. And with the Govt. of India’s new eCommerce policy ready to be implemented, we could see the same trend following here.

4) The use of Chatbots: A recent report revealed that most customers prefer interacting with eCommerce websites via text messages and live chat instead of phone or e-mail.

However, with the aid of Artificial Intelligence, these Chatbots no longer answer only frequently asked questions (FAQ’s) but instead are able to answer a wide variety of queries.

It is very crucial that Indian eCommerce start-ups establish an intelligent and responsive Chatbot system, to cater to queries and questions from users, at any given time of the day.

In 2017, a research conducted by Ubisend revealed that 35% of eCommece consumers have asked for more chatbots. Of them, a whopping 69% revealed they prefer Chatbots to phone services due to instant access of information.

Unlike Skype and other messenger services, users are not required to install Chatbots to their phones or personal computers. It is advisable that Indian eCommerce start-ups integrate a Chatbot to their website.

5) Voice commerce: A recent study revealed that 20% adults in the U.S. now own a smart speaker such as Amazon Echo or Google Home. Out of them, more than 33% have ordered groceries using the smart speakers, and nearly 22% avail of the services frequently.

According to Chitrangana’s Research & Survey Team, there will be at least 75 million people in the U.S. who own a smart speaker by 2019. Gartner expects that 20% of internet browsing will be done without a screen by 2020.

It is perhaps time for Indian eCommerce start-ups to follow suit and invest in a Voice commerce facility.

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