artificial intelligence
O2O Commerce Is The Next Retail Revolution In India
DESPITE boasting of the world’s largest consumer base for eCommerce, online shopping portals contribute to only 4% of India’s total retail business. A recent study revealed that 96% of the marketplace prefers the traditional, offline shopping experience. Industry experts believe customers rely upon personal interaction and real time product information before making a payment. Even in metros and tier 1 cities, eCommerce portals contribute to only 22% of total retail sales. This low number can be attributed to reluctance of ...