Ecommerce & Startups
Digital Ad Spend in India Expected to Reach $21 Billion by 2028
Digital ad spend in India is expected to increase significantly over the next five years, reaching $21 billion by 2028, according to a report by Chitrangana eCommerce Consultants.This represents a compound annual growth rate of 19 to 21%. The report takes into account various forms of digital advertising, including enterprise spends, small and medium-sized business (SMB) spends, influencer marketing, affiliate marketing, and gaming. User-generated content is expected to ...
Holiday Shopping in India: The Impact of Inflation and the Shift to Online Sales in 2022
According to a report from Chitrangana, the way that Indian consumers approached holiday shopping this year was significantly impacted by inflation. Nitin Lodha, Senior eCommerce Advisor for Chitrangana.com and APAC Managing Partner, stated that retailers heavily discounted their products, but consumers diversified their spending to accommodate rising prices and a desire for experiences and festive gatherings post-pandemic.The report found that retail sales increased ...
AI and ML-powered online pharmacy: A startup idea for improving prescription management and order processing
The online pharmacy business opportunity for startup idea is a great way to leverage the power of AI and ML to improve the efficiency and effectiveness of the prescription management and order processing process. By using AI-enabled tools, the online pharmacy can automate many of the tasks involved in managing prescriptions and orders, reducing the turnaround time and improving drug compliance management- Said Senior Advisor Mr Neerja Surya, Chitrangana.comOne of the key benefits of ...
Regulating E-Commerce in India: Protecting Small Businesses and Ensuring Fair Competition
The Indian e-commerce market has seen significant growth in recent years, with a number of foreign companies entering the market. However, this growth has not come without controversy, as local traders and trade organizations have raised concerns about the practices of these foreign e-commerce companies.According to the Confederation of All India Traders (CAIT) and other trade organizations, these foreign e-commerce companies are engaging in anti-competitive practices and are monopolizing the market, posing a threat ...
AI in eCommerce Marketing: How can Indian startup can succeed
Artificial intelligence (AI) is becoming an increasingly crucial instrument in the field of eCommerce marketing. AI is assisting organisations in creating more effective marketing efforts and driving better outcomes via its capacity to swiftly analyse massive volumes of data and deliver insights into consumer behaviour.One of the primary advantages of adopting AI in eCommerce marketing is its potential to automate numerous processes that are now done manually. AI-powered marketing automation systems, for ...
6 Digital Marketing Trends for Ecommerce Businesses in 2023
As we approach 2023, it is apparent that the digital world, especially in the ecommerce area, is continually expanding and changing. Businesses that wish to stay competitive in the realm of ecommerce must keep up with the current developments in order to adapt and grow. Here are six digital marketing trends that ecommerce organisations should not overlook in 2023:AI Marketing: Artificial ...
Ecommerce in the Metaverse: How Immersive Advertising is Transforming Online Shopping in India
Immersive advertising, also called metaverse advertising, is becoming more popular, which is changing how ecommerce works. This new type of advertising uses virtual and augmented reality to reach people in a more interesting and personal way and to promote businesses.The latest Chitrangana.com's Report says that in the next seven years, the metaverse will create 13,000 jobs and be worth $900 billion. Six out of ten marketers plan to use the metaverse ...
भारतीय ई-कॉमर्स स्टार्टअप्स के असफलता के कारण और उससे निपटने के तरीके
भारत में आधिकारिक रूप से 658 मिलियन इंटरनेट उपयोगकर्ताओं की संख्या है और इसे ऑनलाइन शॉपिंग के लिए सबसे बड़ा मार्केट माना जाता है। इसलिए यह ई-कॉमर्स में ग्लोबल लीडर हो चुका था।अंतर्राष्ट्रीय डेटा कॉरपोरेशन (IDC) ने हाल ही में एक सर्वेक्षण किया है, जिसके अनुसार भारत विश्व का सबसे तेजी से बढ़ता स्मार्टफोन बाजार है, जिसका वार्षिक वृद्धि दर 2022 में 19% है और कुल शिपमेंट 37 मिलियन डिवाइस। इसके अलावा, भारत के ...
The growth of the B2B market in India in 2023: Opportunities for businesses
The B2B market in India is rapidly expanding, with projections predicting that it would reach a value of US$10 billion by 2022. However, Chitrangana.com believes that the B2B industry in India has even larger potential, forecasting a US$55 billion revenue by 2025.https://open.spotify.com/episode/4dVxxFOB67ncffKxhd934SThe increased use of B2B eCommerce by businesses of all sizes and sectors is one of the primary drivers of ...
2023 and beyond: The growth of the Indian eCommerce industry
Forecasts by #Chitrangana indicate that by 2023, the value of India's e-commerce market would have surpassed $62 billion, with subsequent years seeing annual growth of at least 14%. For businesses, this means they may expand their reach into the internet market and take use of the many possibilities it offers to increase their profits. Shopping in India with the hashtag "#ecommerce #India"The Indian eCommerce industry is experiencing tremendous growth, with estimates suggesting that it will cross $62B in 2023 and ...
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Timefy – Multilanguage eCommerce Web Site Development
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