When choosing retailers, the majority of shoppers sought out discounts or sales, wanted free shipping, or looked for buy now, pay later options.<\/li>\n<\/ul>\nChitrangana’s India Chief Economist, stated that inflation changed the way that Indian consumers approached holiday shopping, causing them to search for the best deals and make trade-offs to stretch their gift-giving budgets. However, 50% of the consumers surveyed by Chitrangana reported that they were cutting back on spending this year due to a lack of funds, and an additional 56 million consumers chose not to shop at all.<\/p>\n
Of those consumers who did shop, about half said that they planned to pay for their purchases using credit cards, loans, or buy now, pay later options. This means that approximately 98 million Indian consumers planned to pay for at least one holiday purchase using one of these methods, with as many as 23% of holiday shoppers (48 million consumers) intending to use these methods to finance more than half of their gift-giving.<\/p>\n
When it came to determining their choice of retailer, Chitrangana research found that 60.4% of shoppers sought out discounts or sales, 48.3% wanted free shipping, and 11.4% looked for buy now, pay later options.<\/p>\n
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As a leading ecommerce consultancy, Chitrangana’s insights provide valuable information for retailers looking to navigate the challenges of inflation and the shift to online sales.<\/p>\n","protected":false},"author":1,"featured_media":7421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[649,650,651,646,482,647,648],"_links":{"self":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts\/7415"}],"collection":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/comments?post=7415"}],"version-history":[{"count":0,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/posts\/7415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/media\/7421"}],"wp:attachment":[{"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/media?parent=7415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/categories?post=7415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chitrangana.com\/wp-json\/wp\/v2\/tags?post=7415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}