No#1 eCommerce Consultant and Expert eCommerce Consulting Solution Provider http://www.chitrangana.com Expert Consultation on eCommerce, Online Business, eCommerce Consulting, eCommerce Consultant and eCommerce Marketing Soltuion Provider Thu, 28 Apr 2016 08:53:01 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.1 Research : Urban Outfitters is Best-in-Class eCommerce Site http://www.chitrangana.com/Consultant/research-urban-outfitters-is-best-in-class-ecommerce-site/ Thu, 28 Apr 2016 08:45:54 +0000 http://www.chitrangana.com/?p=2795 To make the e-commerce’s customer experience more smooth and easy, Chitrangana.com did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that: on March 18, 2016, the e-commerce homepage and category design of www.UrbanOutfitters.com […]

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To make the e-commerce’s customer experience more smooth and easy, Chitrangana.com did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that:

on March 18, 2016, the e-commerce homepage and category design of www.UrbanOutfitters.com follow best in 61 usability guidelines, infringed 11, and scored best on 4.

case study of Urban Outfitters by www.chitrangana.com

case study of Urban Outfitters by www.chitrangana.com

 

  • The mobile website of  Urban Outfitters performed better than 65% of other compared websites. The website has best home page experience, product search and product page presentation.
  • The website has best product page performance as compare to 45% of other compared sites.
  • The website has better ability to checkout on mobile and desktop.

 

We assume the website has fantastic product navigation and search experience – more than 300% above the average score of the remaining other major sites in India and US.

 

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eCommerce 2016 Growth Data and Report http://www.chitrangana.com/Consultant/ecommerce-2016-growth-data-and-report/ Fri, 22 Apr 2016 12:42:26 +0000 http://www.chitrangana.com/?p=2745 #eCommerce in India will bound 27% growth in Fy 2016; the growth will begin after Oct 2016 – #research #news. The Chitrangana.com research and statistical collection department predicted 27% year on year growth for Indian online retail business. The boost can be mainly lead by B2C retail under fashion, home furnishing and general home category. […]

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#eCommerce in India will bound 27% growth in Fy 2016; the growth will begin after Oct 2016 – #research #news. The Chitrangana.com research and statistical collection department predicted 27% year on year growth for Indian online retail business. The boost can be mainly lead by B2C retail under fashion, home furnishing and general home category. The business for cosmetic and personal care may rise by 37%, the business in baby & kids category estimated to be decline by 1%-2% and home decor category may perform flat in FY 2016-17.
Infographics E-Commerce Growth in 2016 Data

Infographics E-Commerce Growth in 2016 Data

For detail analysis please contact us

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Social Media Can Rise Your E-commerce Sales ! http://www.chitrangana.com/Consultant/social-media-can-rise-your-e-commerce-sales/ Fri, 22 Apr 2016 11:20:48 +0000 http://www.chitrangana.com/?p=2736 Open any smartphone, go to facebook or twitter and you will observe the person is following his preferred Internet retail brands. Chitrangana.com’s research team found 72% of customer do follow their favorite e-commerce store, or they follow e-commerce store from they are planning to buy something. In India, 84% online retail store use two or […]

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Open any smartphone, go to facebook or twitter and you will observe the person is following his preferred Internet retail brands. Chitrangana.com’s research team found 72% of customer do follow their favorite e-commerce store, or they follow e-commerce store from they are planning to buy something. In India, 84% online retail store use two or more social media channels, but only 3 out of 10 online e-commerce store is seriously managing the social media presence, to generate sales and help customer’s queries. The social media channel is the quick point for the customer to get influence with your new product, solve post sales complaint and provide the chance to convert prospective customer in sales.

Social Media Convert Prospects in Sales

Offline and Word-of-mouth marketing are traditional forms of advertising because of its assure deliverables. Actually, Nielsen found that 92% of consumers follow recommendations from friends and turn into sales immediately without thinking twice about the product, and 70% trust online consumer reviews – available on product review section, social media reviews and other, buy in 2015-16 our research survey found the customer trust online review ( especially on product page ) is declining by 30% and customer more look for social media review ( majorly facebook review) and comment to call final decision about the order. For e-commerce retailers it also an excellent opportunity to have such kind of trend because the active and adverse review over social media channel are under e-commerce monitoring, and any negative review can be resolved to maintain the more significant presence.

Social Media Can Bring Quality Traffic

Our study found social media channels participate in generating quality referral traffic power. From Aug 2015 to Mar 2016, social media referral traffic to Indian e-Commerce site has increased by 160%, and surprisingly the bounce rate was reduced to 23% compare to 27% in Jan 2015 to Jul 2015. To achieve the social media traffic growth, the online stores requires managing the social media channel in a personal manner with full of human gesture.

  • The best practise suggest to represent actual details, images and content of the ecommerce website.
  • Plan you social media in the disciplined manner and post content as per the scheduled regularly.
  • Don’t post about products and deal only, keep your social media communication in a friendly way like you are talking about your friend and post content which you audience like from diversified subjects.
  • Keep post direct and easily accessible URL with the post for quick access.
  • Run low budget but regular social advertising

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Norton secure seal for chitrangana.com http://www.chitrangana.com/norton-secure-seal-for-chitrangana-com/ Wed, 07 Oct 2015 10:27:04 +0000 http://www.chitrangana.com/?page_id=2703 ABOUT SSL CERTIFICATES

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ABOUT SSL CERTIFICATES

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Easily Increase Orders of any E-commerce Site ! http://www.chitrangana.com/Consultant/easily-increase-sales-of-any-e-commerce-site/ Fri, 24 Jul 2015 20:30:57 +0000 http://www.chitrangana.com/?p=2635 Generating orders on new e-commerce site is bit challenging, Everybody makes the site but due to lack of some basic knowledge most of the people’s struggle for order. To increase your sales online, it is important to understand which channels originate quality visitors to your site. Here are 5 KPI (Key Performance Indicator) that will be […]

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Generating orders on new e-commerce site is bit challenging, Everybody makes the site but due to lack of some basic knowledge most of the people’s struggle for order. To increase your sales online, it is important to understand which channels originate quality visitors to your site. Here are 5 KPI (Key Performance Indicator) that will be essential allies throughout your progress.
  • Conversion rate : The conversion rate is the proportion of traffic generated by your advertising campaign and  the number people turned into orders. “To measure your performance, keep in mind that a good online conversion rate is an average of 1.75 to 2.25 % for B2C commerce, and 6.75% to 8% for the B2B market. To achieve best conversion rate you may improve below –
    • Attract qualified traffic – Get the detail business plan, demography report, audience insight from a expert eCommerce consultant and plan the marketing campaign accordingly. 
    • Optimize your SEO to best match your products, offer and the customer expectations they express in their Google queries.
    • Powerful Search Engine Campaign : 81% of Internet visitors consider top advertise listings meet their request and 53% of the Internet visitors click when they are in a buying process (Google source).
    • Identify already qualified prospect via advance level analysis by your consultants or google analytics and re-engage the visitor to convert into final purchase. 
  • Maintain the quality of product, images, product specification which really attract the customer needs.
  • Record and maintain genuine customer review for the product. According to google research the mentioning of product review on product page increase the CTR by 17% more.
  • Track The Abandoned Cart : In India, the abandoned cart or missing cart rate is higher than 67%, tracking and following the abandoned cart order can increase big jump in the orders.
  • Maintain lower customer acquisition (CAC) rate.
  • Ask your consultant to build proven remedy for return and maintain lower SRR rate.
  • Pamper your loyal customer with exclusive offer and request for referrals.

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The Trend of E-Commerce for Retailers in India http://www.chitrangana.com/Consultant/the-trend-of-e-commerce-for-retailers-in-india/ Fri, 24 Jul 2015 18:07:58 +0000 http://www.chitrangana.com/?p=2629 The expected triple digit growth of eCommerce in India 2015 and the boost in online consumer base creating large number of opportunity of e-commerce startups in India. E-commerce wind just started sail, but what are the trends that will develop a easy opportunity for future start-ups? In recent years the e-commerce market has pickuped actively […]

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The expected triple digit growth of eCommerce in India 2015 and the boost in online consumer base creating large number of opportunity of e-commerce startups in India. E-commerce wind just started sail, but what are the trends that will develop a easy opportunity for future start-ups?

In recent years the e-commerce market has pickuped actively and becoming part of consumer daily life. The mobile wave had turn the online retail sector into a mobile shop and change the moment of shopping. It doesn’t make difference either, The customer is online or in the physical store? Moreover, in Show Room concept – which consists of window shopping in stores but in online shopping the trend in Webrooming (reverse process). In physical store the customer has lots of pre-sales communication with the retailer but in eCommerce the customer has no pre-sales communication rather the overall communication process is auto driven. A study by Chitragana.com assesses the effect of webrooming, which count around 400 billion webrooming in the India in 2014 and expected to multiple by 3X in 2015 with effect of mobile commerce.

With these new trends of consumption , there is now a blurring of boundaries between e-commerce and traditional commerce. To adapt these retailing changes, retailers face different challenges and need to adopt effective strategies to seize these new opportunities.

  • The Product Customization : The potential demand and growth of eCommerce build a product customization need for the customer. The customer now require access to personalized products and soon it will become part of the daily lives of consumers. The customization of products is not possible for large brand and it will create a big opportunity for the small to medium scale retailers.
  • The demand from neighbouring countries : The rise of mobile and the development of new technologies has break down the geographical boundaries, and it is accelerating the emergence of cross-border trade. Begin a fastest growing economy, availability of each and every type of product and the competitive prices allow the start-ups to capture neighbouring countries in a very easy manner. India is big product exporter for Nepal, Sri Lanka, Maldives, Pakistan, Bangladesh, Bhutan and other small counties in Indian ocean, the e-commerce allow Indian supplier to acquire consumer of neighbouring countries is very comfortable way.
  • The advantage of marketplaces : Marketplaces have become “hyper” in India and across the globe . It allow retailer to quickly liquidate the inventory and instant reach to the customer. The collaboration of own eCommerce site and integration of same with multiple marketplace within the country and outside the country may facilitate many product segment to quickly build a easy market.

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Guide for E-Commerce Website Design for Indian #eCommerce Startups http://www.chitrangana.com/Consultant/guide-for-e-commerce-website-design/ Thu, 23 Jul 2015 03:30:50 +0000 http://www.chitrangana.com/?p=2600 India’s eCommerce industry has open up big new markets for many businesses. The new online platform allow your store to be open 24X7 and you can reach to customer across the globe without any geographical limitation without investment any big cost. But there are many things to consider when designing an ecommerce website. To attract, convince and build trust for […]

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eCommerce Website Design Guide by Chitrangana.com

eCommerce Website Design Guide by Chitrangana.com

India’s eCommerce industry has open up big new markets for many businesses. The new online platform allow your store to be open 24X7 and you can reach to customer across the globe without any geographical limitation without investment any big cost. But there are many things to consider when designing an ecommerce website. To attract, convince and build trust for online customer customer a streatical eCommerce shopping cart website and with strong back office software are requires with few of following mandatory consideration.

There are few issues that eCommerce startups make every day, which can be avoided with a little careful planning. If you’re already committing some of these issues, most of them are easy enough to fix. Below are few of the most common issues that an e-commerce sites need to consider, Take the few tips from our leading eCommerce Consultant

  • Product information : Shopping online removes the consumer pre-sales communication with retailer, and he having lots of questions about the products detail. Ecommerce sites need to be best to provide detail information about product, multiple images, technical information, usability information in professional way to improve the in-store shopping experience. Count every product on your website in very serious way, your website may take load of infinite product but customers always run out of time so prepare handpicked customer friendly product catalog.
  • Contact information : Online customer want to know the detail about real company when they hand over their personal and credit card information. The online consumer always has doubt about if any problem happen then they will be able to talk to a real person and get the rapid consumer friendly solution. Your site should provide detail contact information, various communication medium with rapid response team. If you hides the contact information or can’t find the contact detail easily, they’re less likely to trust your site. Put your contact information an easy-to-find manner on every page of your website.
  • Long Checkout Process : The long or confusing checkout process is one of the most damaging issue of an ecommerce site. The eCommerce site need to make the checkout process as easy as possible according to your consumer demography as described in your initial business planning and demography research. The ideal checkout process includes a single page with robust real time server interaction programming and able to handle any kind of customer browser, device, internet speed or server failure issue. In India, it require to transfer the customer checkout data in real time manner instead waiting to get the checkout form complete, it helps to capture the large number drop checkout orders.
  • Professional Site Search Engine : If a customer has pre-decide  the shopping list or product, then he will opt to use a search engine instead of navigating to category menu and filter. The eCommerce website should make robust, precise and user friendly search engine system for the site, the site search engine system should deliver precise result without adding irelavant products in the search list.
  • Product Images : The product images are only virtual representation of product which replace the physical appearance of product, the products you’re selling, consumer needs to see the images of particular product in detail before placing the order. To make the product viewing experience in professional way, the site should place high resolution images in optimized way on website. The improvement of image quality can not allow the site owner to increase the image loading time, as the proportion of image size should be in require scale only.  The site should have multiple angled imaged with strong zooming feature which can even facilitate an average monitor pixel setting.
  • Include Related Products : It is require to group similar products together, or showcase related product with particular product in best practise way so the customer assume more option of product based on his requirement. The excellent and experienced design of related products or similar products module can increase add-on sales to any eCommerce business very easily.

The tips are gathered based on frequently monitored issues on new startups website in India by our expert eCommerce consultants and dedicated research department, working for goal to make Indian eCommerce businesses as the world’s best eCommerce operated businesses. 

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Amazon to Focus India as World’s Biggest eCommerce Market Outside the U.S. http://www.chitrangana.com/Consultant/amazon-to-focus-india-as-worlds-biggest-ecommerce/ Wed, 22 Jul 2015 11:51:47 +0000 http://www.chitrangana.com/?p=2608 E-commerce is rapidly booming in the India with triple digit in 2015-2016 growth as mentioned in a recent study by Chitrangana.com, India’s leading ecommerce consulting company. Amazon, the world’s largest biggest eCommerce retailer, has decided to invest as much as $5 billion in India to turn Amazon.in into its biggest market outside the U.S., An report by Economic Times newspaper. The report […]

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E-commerce is rapidly booming in the India with triple digit in 2015-2016 growth as mentioned in a recent study by Chitrangana.com, India’s leading ecommerce consulting company.
amazon expected India as world's biggest eCommerce market

amazon warehouse

Amazon, the world’s largest biggest eCommerce retailer, has decided to invest as much as $5 billion in India to turn Amazon.in into its biggest market outside the U.S., An report by Economic Times newspaper.

The report by Economic Times mentioned, The additional funds will be invested to grown warehouses network, server data centers and build more deep country wide supplier network. The company aims to provide better services to consumers over it’s domestic rivals like Flipkart and other growing similar marketplaces.

The Amazon CEO and Founder Jeff Bezos  said , the online giant’s Indian arm had already exceeded expectations, hosting, at the time, over 17 million products on its platform. “After our first year in business, the response from customers and small and medium-sized businesses in India has far surpassed our expectations,” he said.

India is highly potential country for eCommerce as followed past trend in offline retail and the growth will be continue minimum by 65% YoY , which may be boost by triple digit till 2020. The growth of population, demand of consumers and geographical distribution creates a big market for eCommerce. The boost of per capital income, increase in average salaries and imense growth of mobile and internet reach has added another growth rocket for the eCommerce indusry, said Director, eCommerce Consultation at Chitrangana.com.

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Regulations and laws in international e-commerce for Indian companies – #regulation http://www.chitrangana.com/Consultant/regulations-and-laws-in-international-e-commerce-for-indian-companies-regulation/ Wed, 22 Jul 2015 08:01:15 +0000 http://www.chitrangana.com/?p=2598 The India’s leading eCommerce consultancy and solution provider for eCommerce startups in India, explains some important rules and regulations for eCommerce retailer who want to be active on the international stage: Consumer protection laws :  Online retailers should evaluate the extent to which their terms local consumer protection laws correspond, for example, with regard to […]

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The India’s leading eCommerce consultancy and solution provider for eCommerce startups in India, explains some important rules and regulations for eCommerce retailer who want to be active on the international stage:

  • Consumer protection laws :  Online retailers should evaluate the extent to which their terms local consumer protection laws correspond, for example, with regard to cancellation and refund rights. Within the most of international boundaries, the legal position under the location of law is clear which extended the cooling-off period for online contracts of seven working days to 14 calendar days. Since the directive must be implemented nationally by many of the USA,UK,EU Member States. Outside the EU, foreign companies have no obligation to obey these laws, although many traders do this voluntarily to build confidence and protect their brand reputation.
  • Information requirements on site: The international business practise advice to must include the name, address and legal form of the company and include the name of an authorized representative and the contact details of the owner.
  • Tax Registration: Within the EU, non-EU traders are obliged, for tax purposes to register their business, before the distribution in the EU begins. This means that the dealers in every European country, in which he expects customers must be commercially logged in to meet the European requirements. For German companies that want to sell outside the EU – for example, to Switzerland – often applies a similar tax reporting requirement. These applications are subject to country-specific features. Therefore, an online retailer should inform each separately and thoroughly.
  • Flash “China”: In China, a law passed in 2014 only online retailer committed to customers seven days give an unconditional right of return and full refund of the cost. Foreign traders who do not adjust their terms and conditions accordingly, running the risk of being called and denounced by name in Chinese television. At the annual “World Consumer Rights Day” (“World Consumer Rights”) illegal business practices by domestic and foreign companies are made and criticized publicly.
  • Flash “Australia”: In Australia are subject to foreign online retailers selling goods worth less than a thousand Australian dollars not the Australian Goods and Services Tax (GST, tax on goods and services).
  • Flash “USA”: In the US, a legislative proposal on the Marketplace Fairness Act (MFA) provides a federal tax for online trading. If the bill accepted, subject to foreign companies that sell to customers in a US state, the VAT legislation of that US state. They could thus be prosecuted then also with the same measures of law enforcement, which are the respective US state compared to US debtors available.

The Chitrangana.com is a India’s leading eCommerce consultiong provider, The company is positioned as a “eCommerce Consultancy” was founded in 1989 headquartered in India.

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The Guide to Begin an Ecommerce Store [ #eCommerce ] http://www.chitrangana.com/Consultant/the-guide-to-begin-an-ecommerce-store/ Tue, 21 Jul 2015 02:42:07 +0000 https://www.chitrangana.com/?p=2567 Over the past 5 year, the retail business landscape has undergone significant changes in India by converting shopping treans from malls to online store. After mobile internet revolution, The way we use and interact with the internet has completely transformed. Let’s take a look at the Ecommerce one: more and more consumers are turning to […]

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Begin eCommerce inn India

Ecommerce guide by eCommerce Consultant

Over the past 5 year, the retail business landscape has undergone significant changes in India by converting shopping treans from malls to online store. After mobile internet revolution, The way we use and interact with the internet has completely transformed. Let’s take a look at the Ecommerce one: more and more consumers are turning to eCommerce and online sitre for their shopping needs, and as a result, small businesses as well as big brands, have been forced to join eCommerce in any manner. Instead of investing in brick-and-mortar stores with limited possibilities of expansion, the startups of today are now focusing all their efforts on building an own online presence through Chitrangana.com’s innovative marketing techniques, comprehensive SEO strategies and unparalleled customer support.

Here are a few statistics that describe the state of the Ecommerce Business in India :

  • A research by our eCommerce Consultant shows 68% of  Indian consumers believe they can find better deals online on any eCommerce store.
  • The study estimated that around 40% of total internet users at made online shopping once, and this year it may follow the triple digit growth.
  • Another interesting study shows that over 27% of Internet users are regularly shopping online to buy daily lifestyle products, fashion, mobile and electronics, home decor and  various other.

I will guide you through the basics of planning, building, launching and growing your very own Ecommerce business, while also taking into account the limited resources and budget of a developing company, Let’s explore in:

  • STEP #1: CREATE A PRODUCT THAT PEOPLE ACTUALLY NEED
  • STEP #2: WRITE YOUR BUSINESS PLAN & HIRE AN EXPERIENCED ECOMMERCE CONSULTANT HAVING MULTI DIMENSIONAL KNOWLEDGE.
  • STEP #3: LEARN ABOUT CURRENT AND FUTURE BUSINESS DYNAMICS
  • STEP #4: BUILD WEBSITE, CRM, AND SYSTEM AUTOMATION
  • STEP #5: PREPARING TO LAUNCH
  • STEP #6: LEARN THE IMPORTANCE OF SEO AND HIRE BEST SEO AGENCY INSTEAD CHEAP.
  • STEP #7: KICK-START YOUR SEO CAMPAIGN

For more detail contact our consultants for expert consultation at

https://www.chitrangana.com/consulting/ecommerce-consultants/

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