No#1 eCommerce Consultant and Expert eCommerce Consulting Solution Provider http://www.chitrangana.com Expert Consultation on eCommerce, Online Business, eCommerce Consulting, eCommerce Consultant and eCommerce Marketing Soltuion Provider Mon, 25 Jul 2016 14:27:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.3 Govt Announce National Award for e-Commerce Marketing of Handloom Products http://www.chitrangana.com/Consultant/govt-announce-national-award-e-commerce-marketing-handloom-products/ Mon, 18 Jul 2016 07:13:56 +0000 http://www.chitrangana.com/?p=2880 Ministry of Textiles, Govt. of India invited application for National Award for e-Commerce marketing excellence for handloom products for the year 2015. The procedure invited all Indian companies having 3 years of experience and deliver excellent projects to promote handloom products over eCommerce in India. The last day for submission is 18th July 2016. The […]

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Ministry of Textiles, Govt. of India invited application for National Award for e-Commerce marketing excellence for handloom products for the year 2015. The procedure invited all Indian companies having 3 years of experience and deliver excellent projects to promote handloom products over eCommerce in India. The last day for submission is 18th July 2016. The department will award to one National Award and two National Merit Certificates.

Detail can be found at www.handlooms.nic.in

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Indian consumer durable sales expected to grow $12.5 billion in Fy 2016 http://www.chitrangana.com/Consultant/consumer-durable-sales-2016/ Sat, 16 Jul 2016 04:21:30 +0000 http://www.chitrangana.com/?p=2866 Consumer durable sales for offline and online retail is moving with significant growth. The consumer durable sales recorded $9.7B in FY 2015 and recent IBEF research expected the growth of e-commerce and offline consumer durable revenue to be jumped $12.5B in FY 2016. The consumer durable market supposed to grown by 13% CAGR from FY […]

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Consumer durable sales for offline and online retail is moving with significant growth. The consumer durable sales recorded $9.7B in FY 2015 and recent IBEF research expected the growth of e-commerce and offline consumer durable revenue to be jumped $12.5B in FY 2016. The consumer durable market supposed to grown by 13% CAGR from FY 2005 to FY 2020.Another research found SAMSUNG Electronics is leading the consumer durable market in current FY 2015.

eCommerce Consultant at Chitrangana said the rural demand is reduced in last few financial quarters. The rural market will add 33% stack is the consumer durable growth and the urban area will lead the demand data by 67% in India. The eCommerce expected to add 3.45% share in total consumer durable in FY 2016, around 5.25% share will by modern retail and the traditional offline retail expected to to add 91.3% sales in total consumer durable sales in FY 2016.

 

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eCommerce Workshop by NIESBUD, Govt. of India – 16th Jul 2016 http://www.chitrangana.com/Consultant/ecommerce-workshop-niesbud-govt-india-16th-jul-2016/ Fri, 15 Jul 2016 08:34:08 +0000 http://www.chitrangana.com/?p=2863 An 2 days eCommerce workshop organised by The National Institute for Entrepreneurship & Small Business Development (NIESBUD) (Under Ministry of Skill Development and Entrepreneurship, Govt. of India) on 16th July 2016 and 17th Jul7 2016 at Indore, Madhya Pradesh, India. The workshop will be lead various eCommerce subjects including “Online Marketing & Entrepreneurship”

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An 2 days eCommerce workshop organised by The National Institute for Entrepreneurship & Small Business Development (NIESBUD) (Under Ministry of Skill Development and Entrepreneurship, Govt. of India) on 16th July 2016 and 17th Jul7 2016 at Indore, Madhya Pradesh, India. The workshop will be lead various eCommerce subjects including “Online Marketing & Entrepreneurship”

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Guidelines For Foreign Direct Investment (FDI) In eCommerce http://www.chitrangana.com/Consultant/guidelines-foreign-direct-investment-fdi-ecommerce/ Tue, 12 Jul 2016 17:13:23 +0000 http://www.chitrangana.com/?p=2850 FDI under automatic route is permitted in marketplace model of e-commerce. FDI is not permitted in inventory based model of e-commerce. Guidelines for foreign direct investment (GDI) in eCommerce Released by Govt. of India on on 21.03.2016

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FDI under automatic route is permitted in marketplace model of e-commerce. FDI is not permitted in inventory based model of e-commerce. Guidelines for foreign direct investment (GDI) in eCommerce Released by Govt. of India on on 21.03.2016

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India’s e-Commerce Set for Massive Boom, Post Oct 2016 ! – eCommerce Consulting Group http://www.chitrangana.com/Consultant/indias-e-commerce-industry-set-massive-boom-oct-2016/ Sun, 10 Jul 2016 17:10:17 +0000 http://www.chitrangana.com/?p=2840 The B2C retail market in India is set for an e-commerce boom that could be sustained until 2019, a leading e-commerce consultancy – Chitrangana is predicting. Chitrangana says a study of more than 250 online stores and 14 product categories revealed the e-commerce market in India is starting to buck the trend and shift away […]

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The B2C retail market in India is set for an e-commerce boom that could be sustained until 2019, a leading e-commerce consultancy – Chitrangana is predicting.

Chitrangana says a study of more than 250 online stores and 14 product categories revealed the e-commerce market in India is starting to buck the trend and shift away from a depressed economy. Its findings suggest 2016, especially from September onwards, will be the year of the small to medium-sized business. The survey’s findings point to a trend of natural growth for small scale projects, while large scale projects are likely to experience more decline

The B2C retail market in India is set for an e-commerce boom that could be sustained until 2019, a leading e-commerce consultancy is predicting. Consultation paper published by India's Leading eCommerce consulting group

Consultation paper published by India’s Leading eCommerce consulting group

As major parts of India start to benefit from vastly improved internet speeds, Chitrangana says specialist small to medium-sized portals can expect to attract more than 45 per cent growth. It predicts that some medium-sized portals will go on to take top positions in the B2C retail industry, with growth set to continue for at least 18 months and possibly until 2019. Mid to large scale companies, which have been established for longer than three years, could see growth of up to 27 per cent while large scale projects could suffer declines of six per cent.

The predictions come at a time when India’s e-commerce industry has suffered a prolonged and marked decline in sales, a knock-on effect of uncertainty in global markets.

“The e-commerce market will begin a complete rebound from September 2016 and will experience continued huge growth for the next 18 to 24 months and possibly until 2019,” said Nitin Lodha, e-commerce consultant at Chitrangana.

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Online Demand of Grocery Started Reviving Positively in India – Chitrangana.com Survey http://www.chitrangana.com/Consultant/online-demand-grocery-started-reviewing-positively-india-chitrangana-com-survey/ Mon, 04 Jul 2016 12:46:53 +0000 http://www.chitrangana.com/?p=2829 The growing awareness of online shopping has started getting the place in consumers daily life. The result of same has begun adding the positive number for online grocery stores. A short survey conducted by the senior eCommerce consultant of Chitrangana.com in Jan 2016 and May 2016 has reflected big positive growth in online ordering of […]

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The growing awareness of online shopping has started getting the place in consumers daily life. The result of same has begun adding the positive number for online grocery stores.
online grocery study

online grocery study

A short survey conducted by the senior eCommerce consultant of Chitrangana.com in Jan 2016 and May 2016 has reflected big positive growth in online ordering of grocery and daily life products. The study found the majority of consumers earlier was ordering grocery once in the while for few selected products only, but now customers have started ordering weekly or frequently with the big list of items. The kind of change to order often and in bulk clearly represent the customer are more relying on eCommerce for grocery.

The study also found many new customers are started adding for the category, and the present customers have started using online grocery in their daily routine. The kind of trend is a green signal for new grocery startup because the kind of order gesture was demanded for this category since a long time.

Still, the online grocery has the long way because as per Indian retail market size, the grocery has still a lot potential due as compared to online grocery sales in USA, Egypt, Japan and many other countries worldwide.

Chitrangana.com – is India’s leading eCommerce consulting company. Powering many industry leading project in India, UK and Australia with strong hold over ground level market and research experience.

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Why eCommerce Startup Will Grow From 2017 – Reason 1 http://www.chitrangana.com/Consultant/e-commerce-startups-will-grow/ Sun, 03 Jul 2016 11:17:02 +0000 http://www.chitrangana.com/?p=2811 eCommerce giants has started struggling, Opportunity for small scale eCommerce startups. This is a time to bring specialise stores with personal attention to every customer. Big player are facing problem with funds, infrastructure and profit pressure. The eCommerce awareness is well established and growing in double digit every year so It’s grand opportunity for small […]

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eCommerce giants has started struggling, Opportunity for small scale eCommerce startups. This is a time to bring specialise stores with personal attention to every customer. Big player are facing problem with funds, infrastructure and profit pressure. The eCommerce awareness is well established and growing in double digit every year so It’s grand opportunity for small to mid level eCommerce Startups

E-commerce in India has started a decline cycle for large projects from July 2015,it’s time for eCommerce Startups. The growth graph has suddenly converted into downtrend due to multiple reasons and competition killing business strategies by serval big e-commerce giants. The primary reason behind sales decline are

ecommerce startup growth and consultantPoor customer support – The customer support policy of all Indian e-commerce players goes against the customer’s expectation, the primary cause of the change of rude behaviour by e-commerce player are doubt on every customer complaint. In last few year, the eCommerce portals faced tremendous growth in fraud claim as respects to same the e-commerce companies started treating every consumer complaint negativiely.

The anti-consumer policy by large e-commerce player now a significant opportunity for the start-ups, as with the manageable number of order the startups can quickly identify the genuine customer problem or the fraud claim. The kind of case rational response can add the most loyal customer to the startup which is a significant capital for the startups.

The big player is facing significant issue with their automation system, technology as everybody is overclocking their internal infrastructure capacity.

Plus, the big stable and big e-commerce venture backed by various fund already lost their ground, and it is tough for raising more capital in the current scenario. The big e-commerce companies earlier more focused on small ticket sales to increase the awareness of online shopping, whereas the new start-ups not needed to invest toward consumer awareness.

We advice to initiate your eCommerce startups with some mentor having knowledge of retail industry or your can explore our ecommerce consultant

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Research : Urban Outfitters is Best-in-Class eCommerce Site http://www.chitrangana.com/Consultant/research-urban-outfitters-is-best-in-class-ecommerce-site/ Thu, 28 Apr 2016 08:45:54 +0000 http://www.chitrangana.com/?p=2795 To make the e-commerce’s customer experience more smooth and easy, Chitrangana.com did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that: on March 18, 2016, the e-commerce homepage and category design of www.UrbanOutfitters.com […]

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To make the e-commerce’s customer experience more smooth and easy, Chitrangana.com did experience testing of 24 fashion e-commerce sites and covering benchmarking 50 major e-commerce sites on desktop/mobile experience performance and lastly found the UrbanOutfitters hold the best user experience, we gathered that:

on March 18, 2016, the e-commerce homepage and category design of www.UrbanOutfitters.com follow best in 61 usability guidelines, infringed 11, and scored best on 4.

case study of Urban Outfitters by www.chitrangana.com

case study of Urban Outfitters by www.chitrangana.com

 

  • The mobile website of  Urban Outfitters performed better than 65% of other compared websites. The website has best home page experience, product search and product page presentation.
  • The website has best product page performance as compare to 45% of other compared sites.
  • The website has better ability to checkout on mobile and desktop.

 

We assume the website has fantastic product navigation and search experience – more than 300% above the average score of the remaining other major sites in India and US.

 

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eCommerce 2016 Growth Data and Report http://www.chitrangana.com/Consultant/ecommerce-2016-growth-data-and-report/ Fri, 22 Apr 2016 12:42:26 +0000 http://www.chitrangana.com/?p=2745 #eCommerce in India will bound 27% growth in Fy 2016; the growth will begin after Oct 2016 – #research #news. The Chitrangana.com research and statistical collection department predicted 27% year on year growth for Indian online retail business. The boost can be mainly lead by B2C retail under fashion, home furnishing and general home category. […]

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#eCommerce in India will bound 27% growth in Fy 2016; the growth will begin after Oct 2016 – #research #news. The Chitrangana.com research and statistical collection department predicted 27% year on year growth for Indian online retail business. The boost can be mainly lead by B2C retail under fashion, home furnishing and general home category. The business for cosmetic and personal care may rise by 37%, the business in baby & kids category estimated to be decline by 1%-2% and home decor category may perform flat in FY 2016-17.
Infographics E-Commerce Growth in 2016 Data

Infographics E-Commerce Growth in 2016 Data

For detail analysis please contact us

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Social Media Can Rise Your E-commerce Sales ! http://www.chitrangana.com/Consultant/social-media-can-rise-your-e-commerce-sales/ Fri, 22 Apr 2016 11:20:48 +0000 http://www.chitrangana.com/?p=2736 Open any smartphone, go to facebook or twitter and you will observe the person is following his preferred Internet retail brands. Chitrangana.com’s research team found 72% of customer do follow their favorite e-commerce store, or they follow e-commerce store from they are planning to buy something. In India, 84% online retail store use two or […]

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Open any smartphone, go to facebook or twitter and you will observe the person is following his preferred Internet retail brands. Chitrangana.com’s research team found 72% of customer do follow their favorite e-commerce store, or they follow e-commerce store from they are planning to buy something. In India, 84% online retail store use two or more social media channels, but only 3 out of 10 online e-commerce store is seriously managing the social media presence, to generate sales and help customer’s queries. The social media channel is the quick point for the customer to get influence with your new product, solve post sales complaint and provide the chance to convert prospective customer in sales.

Social Media Convert Prospects in Sales

Offline and Word-of-mouth marketing are traditional forms of advertising because of its assure deliverables. Actually, Nielsen found that 92% of consumers follow recommendations from friends and turn into sales immediately without thinking twice about the product, and 70% trust online consumer reviews – available on product review section, social media reviews and other, buy in 2015-16 our research survey found the customer trust online review ( especially on product page ) is declining by 30% and customer more look for social media review ( majorly facebook review) and comment to call final decision about the order. For e-commerce retailers it also an excellent opportunity to have such kind of trend because the active and adverse review over social media channel are under e-commerce monitoring, and any negative review can be resolved to maintain the more significant presence.

Social Media Can Bring Quality Traffic

Our study found social media channels participate in generating quality referral traffic power. From Aug 2015 to Mar 2016, social media referral traffic to Indian e-Commerce site has increased by 160%, and surprisingly the bounce rate was reduced to 23% compare to 27% in Jan 2015 to Jul 2015. To achieve the social media traffic growth, the online stores requires managing the social media channel in a personal manner with full of human gesture.

  • The best practise suggest to represent actual details, images and content of the ecommerce website.
  • Plan you social media in the disciplined manner and post content as per the scheduled regularly.
  • Don’t post about products and deal only, keep your social media communication in a friendly way like you are talking about your friend and post content which you audience like from diversified subjects.
  • Keep post direct and easily accessible URL with the post for quick access.
  • Run low budget but regular social advertising

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