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Easily Increase Orders of any E-commerce Site ! Fri, 24 Jul 2015 20:30:57 +0000 Generating orders on new e-commerce site is bit challenging, Everybody makes the site but due to lack of some basic knowledge most of the people’s struggle for order. To increase your sales online, it is important to understand which channels originate quality visitors to your site. Here are 5 KPI (Key Performance Indicator) that will be essential allies throughout your progress.
  • Conversion rate : The conversion rate is the proportion of traffic generated by your advertising campaign and  the number people turned into orders. “To measure your performance, keep in mind that a good online conversion rate is an average of 1.75 to 2.25 % for B2C commerce, and 6.75% to 8% for the B2B market. To achieve best conversion rate you may improve below –
    • Attract qualified traffic – Get the detail business plan, demography report, audience insight from a expert eCommerce consultant and plan the marketing campaign accordingly. 
    • Optimize your SEO to best match your products, offer and the customer expectations they express in their Google queries.
    • Powerful Search Engine Campaign : 81% of Internet visitors consider top advertise listings meet their request and 53% of the Internet visitors click when they are in a buying process (Google source).
    • Identify already qualified prospect via advance level analysis by your consultants or google analytics and re-engage the visitor to convert into final purchase. 
  • Maintain the quality of product, images, product specification which really attract the customer needs.
  • Record and maintain genuine customer review for the product. According to google research the mentioning of product review on product page increase the CTR by 17% more.
  • Track The Abandoned Cart : In India, the abandoned cart or missing cart rate is higher than 67%, tracking and following the abandoned cart order can increase big jump in the orders.
  • Maintain lower customer acquisition (CAC) rate.
  • Ask your consultant to build proven remedy for return and maintain lower SRR rate.
  • Pamper your loyal customer with exclusive offer and request for referrals.
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The Trend of E-Commerce for Retailers in India Fri, 24 Jul 2015 18:07:58 +0000 The expected triple digit growth of eCommerce in India 2015 and the boost in online consumer base creating large number of opportunity of e-commerce startups in India. E-commerce wind just started sail, but what are the trends that will develop a easy opportunity for future start-ups?

In recent years the e-commerce market has pickuped actively and becoming part of consumer daily life. The mobile wave had turn the online retail sector into a mobile shop and change the moment of shopping. It doesn’t make difference either, The customer is online or in the physical store? Moreover, in Show Room concept – which consists of window shopping in stores but in online shopping the trend in Webrooming (reverse process). In physical store the customer has lots of pre-sales communication with the retailer but in eCommerce the customer has no pre-sales communication rather the overall communication process is auto driven. A study by assesses the effect of webrooming, which count around 400 billion webrooming in the India in 2014 and expected to multiple by 3X in 2015 with effect of mobile commerce.

With these new trends of consumption , there is now a blurring of boundaries between e-commerce and traditional commerce. To adapt these retailing changes, retailers face different challenges and need to adopt effective strategies to seize these new opportunities.

  • The Product Customization : The potential demand and growth of eCommerce build a product customization need for the customer. The customer now require access to personalized products and soon it will become part of the daily lives of consumers. The customization of products is not possible for large brand and it will create a big opportunity for the small to medium scale retailers.
  • The demand from neighbouring countries : The rise of mobile and the development of new technologies has break down the geographical boundaries, and it is accelerating the emergence of cross-border trade. Begin a fastest growing economy, availability of each and every type of product and the competitive prices allow the start-ups to capture neighbouring countries in a very easy manner. India is big product exporter for Nepal, Sri Lanka, Maldives, Pakistan, Bangladesh, Bhutan and other small counties in Indian ocean, the e-commerce allow Indian supplier to acquire consumer of neighbouring countries is very comfortable way.
  • The advantage of marketplaces : Marketplaces have become “hyper” in India and across the globe . It allow retailer to quickly liquidate the inventory and instant reach to the customer. The collaboration of own eCommerce site and integration of same with multiple marketplace within the country and outside the country may facilitate many product segment to quickly build a easy market.
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Guide for E-Commerce Website Design for Indian #eCommerce Startups Thu, 23 Jul 2015 03:30:50 +0000 eCommerce Website Design Guide by

eCommerce Website Design Guide by

India’s eCommerce industry has open up big new markets for many businesses. The new online platform allow your store to be open 24X7 and you can reach to customer across the globe without any geographical limitation without investment any big cost. But there are many things to consider when designing an ecommerce website. To attract, convince and build trust for online customer customer a streatical eCommerce shopping cart website and with strong back office software are requires with few of following mandatory consideration.

There are few issues that eCommerce startups make every day, which can be avoided with a little careful planning. If you’re already committing some of these issues, most of them are easy enough to fix. Below are few of the most common issues that an e-commerce sites need to consider, Take the few tips from our leading eCommerce Consultant

  • Product information : Shopping online removes the consumer pre-sales communication with retailer, and he having lots of questions about the products detail. Ecommerce sites need to be best to provide detail information about product, multiple images, technical information, usability information in professional way to improve the in-store shopping experience. Count every product on your website in very serious way, your website may take load of infinite product but customers always run out of time so prepare handpicked customer friendly product catalog.
  • Contact information : Online customer want to know the detail about real company when they hand over their personal and credit card information. The online consumer always has doubt about if any problem happen then they will be able to talk to a real person and get the rapid consumer friendly solution. Your site should provide detail contact information, various communication medium with rapid response team. If you hides the contact information or can’t find the contact detail easily, they’re less likely to trust your site. Put your contact information an easy-to-find manner on every page of your website.
  • Long Checkout Process : The long or confusing checkout process is one of the most damaging issue of an ecommerce site. The eCommerce site need to make the checkout process as easy as possible according to your consumer demography as described in your initial business planning and demography research. The ideal checkout process includes a single page with robust real time server interaction programming and able to handle any kind of customer browser, device, internet speed or server failure issue. In India, it require to transfer the customer checkout data in real time manner instead waiting to get the checkout form complete, it helps to capture the large number drop checkout orders.
  • Professional Site Search Engine : If a customer has pre-decide  the shopping list or product, then he will opt to use a search engine instead of navigating to category menu and filter. The eCommerce website should make robust, precise and user friendly search engine system for the site, the site search engine system should deliver precise result without adding irelavant products in the search list.
  • Product Images : The product images are only virtual representation of product which replace the physical appearance of product, the products you’re selling, consumer needs to see the images of particular product in detail before placing the order. To make the product viewing experience in professional way, the site should place high resolution images in optimized way on website. The improvement of image quality can not allow the site owner to increase the image loading time, as the proportion of image size should be in require scale only.  The site should have multiple angled imaged with strong zooming feature which can even facilitate an average monitor pixel setting.
  • Include Related Products : It is require to group similar products together, or showcase related product with particular product in best practise way so the customer assume more option of product based on his requirement. The excellent and experienced design of related products or similar products module can increase add-on sales to any eCommerce business very easily.

The tips are gathered based on frequently monitored issues on new startups website in India by our expert eCommerce consultants and dedicated research department, working for goal to make Indian eCommerce businesses as the world’s best eCommerce operated businesses. 

]]> 0 Amazon to Focus India as World’s Biggest eCommerce Market Outside the U.S. Wed, 22 Jul 2015 11:51:47 +0000 E-commerce is rapidly booming in the India with triple digit in 2015-2016 growth as mentioned in a recent study by, India’s leading ecommerce consulting company.

amazon expected India as world's biggest eCommerce market

amazon warehouse

Amazon, the world’s largest biggest eCommerce retailer, has decided to invest as much as $5 billion in India to turn into its biggest market outside the U.S., An report by Economic Times newspaper.

The report by Economic Times mentioned, The additional funds will be invested to grown warehouses network, server data centers and build more deep country wide supplier network. The company aims to provide better services to consumers over it’s domestic rivals like Flipkart and other growing similar marketplaces.

The Amazon CEO and Founder Jeff Bezos  said , the online giant’s Indian arm had already exceeded expectations, hosting, at the time, over 17 million products on its platform. “After our first year in business, the response from customers and small and medium-sized businesses in India has far surpassed our expectations,” he said.

India is highly potential country for eCommerce as followed past trend in offline retail and the growth will be continue minimum by 65% YoY , which may be boost by triple digit till 2020. The growth of population, demand of consumers and geographical distribution creates a big market for eCommerce. The boost of per capital income, increase in average salaries and imense growth of mobile and internet reach has added another growth rocket for the eCommerce indusry, said Director, eCommerce Consultation at

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Regulations and laws in international e-commerce for Indian companies – #regulation Wed, 22 Jul 2015 08:01:15 +0000 The India’s leading eCommerce consultancy and solution provider for eCommerce startups in India, explains some important rules and regulations for eCommerce retailer who want to be active on the international stage:

  • Consumer protection laws :  Online retailers should evaluate the extent to which their terms local consumer protection laws correspond, for example, with regard to cancellation and refund rights. Within the most of international boundaries, the legal position under the location of law is clear which extended the cooling-off period for online contracts of seven working days to 14 calendar days. Since the directive must be implemented nationally by many of the USA,UK,EU Member States. Outside the EU, foreign companies have no obligation to obey these laws, although many traders do this voluntarily to build confidence and protect their brand reputation.
  • Information requirements on site: The international business practise advice to must include the name, address and legal form of the company and include the name of an authorized representative and the contact details of the owner.
  • Tax Registration: Within the EU, non-EU traders are obliged, for tax purposes to register their business, before the distribution in the EU begins. This means that the dealers in every European country, in which he expects customers must be commercially logged in to meet the European requirements. For German companies that want to sell outside the EU – for example, to Switzerland – often applies a similar tax reporting requirement. These applications are subject to country-specific features. Therefore, an online retailer should inform each separately and thoroughly.
  • Flash “China”: In China, a law passed in 2014 only online retailer committed to customers seven days give an unconditional right of return and full refund of the cost. Foreign traders who do not adjust their terms and conditions accordingly, running the risk of being called and denounced by name in Chinese television. At the annual “World Consumer Rights Day” (“World Consumer Rights”) illegal business practices by domestic and foreign companies are made and criticized publicly.
  • Flash “Australia”: In Australia are subject to foreign online retailers selling goods worth less than a thousand Australian dollars not the Australian Goods and Services Tax (GST, tax on goods and services).
  • Flash “USA”: In the US, a legislative proposal on the Marketplace Fairness Act (MFA) provides a federal tax for online trading. If the bill accepted, subject to foreign companies that sell to customers in a US state, the VAT legislation of that US state. They could thus be prosecuted then also with the same measures of law enforcement, which are the respective US state compared to US debtors available.

The is a India’s leading eCommerce consultiong provider, The company is positioned as a “eCommerce Consultancy” was founded in 1989 headquartered in India.

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The Guide to Begin an Ecommerce Store [ #eCommerce ] Tue, 21 Jul 2015 02:42:07 +0000 Begin eCommerce inn India

Ecommerce guide by eCommerce Consultant

Over the past 5 year, the retail business landscape has undergone significant changes in India by converting shopping treans from malls to online store. After mobile internet revolution, The way we use and interact with the internet has completely transformed. Let’s take a look at the Ecommerce one: more and more consumers are turning to eCommerce and online sitre for their shopping needs, and as a result, small businesses as well as big brands, have been forced to join eCommerce in any manner. Instead of investing in brick-and-mortar stores with limited possibilities of expansion, the startups of today are now focusing all their efforts on building an own online presence through’s innovative marketing techniques, comprehensive SEO strategies and unparalleled customer support.

Here are a few statistics that describe the state of the Ecommerce Business in India :

  • A research by our eCommerce Consultant shows 68% of  Indian consumers believe they can find better deals online on any eCommerce store.
  • The study estimated that around 40% of total internet users at made online shopping once, and this year it may follow the triple digit growth.
  • Another interesting study shows that over 27% of Internet users are regularly shopping online to buy daily lifestyle products, fashion, mobile and electronics, home decor and  various other.

I will guide you through the basics of planning, building, launching and growing your very own Ecommerce business, while also taking into account the limited resources and budget of a developing company, Let’s explore in:


For more detail contact our consultants for expert consultation at

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India reported world’s second largest countries for mobile shopping, grown by 18% in 2015 Q1 Sun, 07 Jun 2015 14:07:31 +0000 mcommerce growth in india

mobile commerce consultant, mcommerce growth in india

With minor difference with China’s mobile eCommerce penetration India standing at second position across the world in mobile shopping market. According to research team head Mr. Mercure Lee, mobile eCommerce penetration is growing by 22% in China whereas, India’s mobile eCommerce penetration is increasing by 18%, the statistics are provided for the year 2015 with average compression of data from sample taken between 2013-2014, the report consist analysis of 50 eCommerce store, mobile app store from china and about 23 mobile eCommerce project are analysis from India.

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India’s #eCommerce industry will grow upto 15 time compared to current by 2020 Fri, 05 Jun 2015 04:21:05 +0000 The demand of online shopping in Indian by year 2020 will be 15 times more than the current India’s popular eCommerce consulting & research firm, expecting more larger vision by 2020

The increase of mobile internet, increase of India’s GDP, continuous falling sales in physical stores, increase of population in India, and overall earning of Indian will make the India, world’s biggest eCommerce market by the end of 2020. Small retailers to the big retail chain, everyone are expected in 2015 to sell online. The growth of retail sales is planned across India at the triple-digit in upcoming 5 years. India may expect the big boost of sales from small towns, district places, and even villages. Right now there are no online portal access the delivery of product to town level, only Amazon India deliver the product up to Rs. 5000 to almost every pin code of India. The consulting firm said it is good time for startup to look business from district places, towns and villages as well because the 30% search query for online shopping are coming from these small cities where the delivery of products is not available, company also said 35% customer are not able to shop online due to unavailability of products in growing cities also.

Essentially, India’s large and growing middle-class will become accustomed to making frequent e-commerce purchases by 2016. Furthermore, as in many longer-standing ecommerce markets, they are also developing online shopping awareness, Said Mr. Jayesh Shah, Head of eCommerce at He mentioned, In 2014, mobile transactions totaled 15% of total eCommerce business, whereas the start of 2015 received quick dumb by 150% in mobile transaction and at April 2015 mobile eCommerce transactions are reached 37.5% of total eCommerce business the country.

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India business forum expected need of 10,000 startup for 2016 Thu, 04 Jun 2015 04:03:32 +0000 The forum found respect to growth of Indian eCommerce industry the player or sites are very limited, even in current scenario most of the big players are not able to maintain the order delivery and customer support at slight increase in sales during weekends or festivals. The forum expects more than 400 new commerce site with the capacity of thousand order per Hr processing and about 10,000 new launch of small scale startups are required to handle the expected business growth by the end of 2016. By 2016, e-commerce transactions in India are projected to hit approximately 8.% percent of total retail business of India and by 2023, India’s e-commerce market is forecasted to be larger than those of the US, Britain, Japan, Germany, and France combined.

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